Getting to Yes: Takeaways from Inbox Pause

05/08/24 • 8 min

Email Swipes

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.

Timestamps

(3:23) Takeaway 1: Convert users by helping them to get to the aha moment

(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance

(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams

(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh

(7:57) Takeaway 5: Get readers hooked with a micro-commitment

(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flow

Links from this episode

Take a look at the email we’re talking about today

Plan more effective onboarding sequences with my SaaS Onboarding Success Pack

Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)

Grow your business when you join the Creative CEO Academy (I'll earn a commission.)

Follow Nikki on LinkedIn

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Let me know what you thought about the episode by emailing [email protected]

Subscribe to Email Swipes and never miss another episode

Apple Podcasts

Spotify

Google Podcasts

Or find on your favorite podcast player

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.

Timestamps

(3:23) Takeaway 1: Convert users by helping them to get to the aha moment

(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance

(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams

(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh

(7:57) Takeaway 5: Get readers hooked with a micro-commitment

(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flow

Links from this episode

Take a look at the email we’re talking about today

Plan more effective onboarding sequences with my SaaS Onboarding Success Pack

Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)

Grow your business when you join the Creative CEO Academy (I'll earn a commission.)

Follow Nikki on LinkedIn

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Let me know what you thought about the episode by emailing [email protected]

Subscribe to Email Swipes and never miss another episode

Apple Podcasts

Spotify

Google Podcasts

Or find on your favorite podcast player

Previous Episode

Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind

How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?

Timestamps

(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well

(6:52) The type of email that I find hardest to write – and why

(8:58) What it was like to write an email flow together with another copywriter

(9:53) How this email changed from its original iteration

(10:16) The reactions this email garnered

Links from this episode

Take a look at the email we’re talking about today

Supercharge your Pinterest and Instagram marketing with Tailwind

Follow Nikki on LinkedIn

Grow your business when you join the Creative CEO Academy (I'll earn a commission)

Get your free consult with Nikki when you sign up to ConvertKit using this affiliate link (I'll earn a commission)