Getting Emotional: Takeaways from Choral Closing
07/24/24 • 10 min
Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.
Ideas you don’t want to miss
(04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should
(07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why
(08:22) Takeaway #3: It’s your job to take the reins on emotion
(09:55) Takeaway #4: Every touchpoint is a branding opportunity. Which means every email is a branding opportunity.
Links from this episode
Take a look at the email we featured in Ep. 22
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Get better results from your relationships by reading Never Split the Difference
Listen to more genius insights from Sophia in Ep. 11
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.
Ideas you don’t want to miss
(04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should
(07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why
(08:22) Takeaway #3: It’s your job to take the reins on emotion
(09:55) Takeaway #4: Every touchpoint is a branding opportunity. Which means every email is a branding opportunity.
Links from this episode
Take a look at the email we featured in Ep. 22
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Get better results from your relationships by reading Never Split the Difference
Listen to more genius insights from Sophia in Ep. 11
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
Previous Episode
Choral Closing: How Copyhackers serenaded their decision-making stragglers and empowered confident decision making ft. Ry Schwartz
When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.
About our guest
Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion MethodTM as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients - while training thousands of students as a guest-teacher inside Copy School (by Copyhackers) and his own training platform, Empire Engineering.
Ideas you don’t want to miss
(4:19) How Ryan does and does not use AI – and the process-improving reasons why
(9:05) One of Ry’s humanizing criteria for writing copy
(9:39) The mashup of things that inspired this serenading email (5 entire years ago!)
(11:09) How Ry sets the tone of cart close emails to empower confident decision making
(14:23) What “projectuition” is – and how Ry uses it to normalize and validate pain points
(17:11) The feedback Ry got from this email and video
(19:58) The strategic change Ry would have made to this email if he could go back in time
(21:28) Ry’s favorite brands to cull inspiration from – and why
Links from this episode
Take a look at the email we’re talking about today
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Be amazed by how fresh AppSumo keeps their descriptions for similar products over and over again
Get enthralled by the “mundane moment” storytelling of Cheryl Rerrick and Tarzan Kay
Connect with Ry on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
Next Episode
Doughnut Diversification: How we varied Harvie’s promotional offers, thanks to a cult favorite doughnut shop
When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.
Ideas you don’t want to miss
(01:21) How Harvie founder’s unique background gave rise to Harvie
(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky
(04:58) The lightbulb moment – and why it worked
(05:29) Why this email is so short – and what the follow up looked like
(06:31) The other times we tried free gift offers for Harvie
Links from this episode
Take a look at the emails we’re talking about today
Live in Pennsylvania? Get fresh, local groceries to your door with Harvie
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
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