Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift)

04/10/24 • 22 min

What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.

Timestamps:

(3:07) The first step the GetUplift team takes before they touch any copy

(4:42) How the customer research fed this email idea

(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead

(7:37) The little extras that make this abandoned cart shine

(11:03) An excellent A/B split for all abandoned cart sequences

(12:58) Sophia’s tip for testing unconventional things

(17:47) How this sequence gave a feedback loop to optimize further sequences

(18:09) The one thing Sophia would change to improve this email

About our guest

Sophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.

Links from this episode:

Take a look at the email we’re talking about today

Follow Sophia on ⁠LinkedIn⁠

Check out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you’re there, it’s neat

Grow your business when you join the Creative CEO Academy (I'll earn a commission)

When you’re stuck, get big picture positioning reminders from Tovala

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Subscribe to Email Swipes and never miss another episode:

Apple Podcasts

Spotify

Google Podcasts

Or find on your favorite podcast player

Timestamps:

(3:07) The first step the GetUplift team takes before they touch any copy

(4:42) How the customer research fed this email idea

(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead

(7:37) The little extras that make this abandoned cart shine

(11:03) An excellent A/B split for all abandoned cart sequences

(12:58) Sophia’s tip for testing unconventional things

(17:47) How this sequence gave a feedback loop to optimize further sequences

(18:09) The one thing Sophia would change to improve this email

About our guest

Sophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.

Links from this episode:

Take a look at the email we’re talking about today

Follow Sophia on ⁠LinkedIn⁠

Check out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you’re there, it’s neat

Grow your business when you join the Creative CEO Academy (I'll earn a commission)

When you’re stuck, get big picture positioning reminders from Tovala

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Subscribe to Email Swipes and never miss another episode:

Apple Podcasts

Spotify

Google Podcasts

Or find on your favorite podcast player

Previous Episode

To Share or Not to Share | Takeaways from Digit Disclosure

Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13.

Takeaways

(4:38) Takeaway #1: Vanity metrics are so easy to get sucked into

(5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..."

(7:29) Takeaway #3: You can't please the people you normally please – 100% of the time.

(8:15) Takeaway #4: Use these two barometers to test if you're oversharing:

#1: Is this helpful for my audience?

#2: Is sharing this appropriate for my audience?

(9:41) Takeaway #5: Hit reply on emails that you like!

Links from this episode:

Take another look at the email we featured in Episode 9

Build your email toolbox when you join Email Mastery.

Grow your business when you join the Creative CEO Academy (I'll earn a commission)

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Subscribe to Email Swipes and never miss another episode:

Apple Podcasts

Spotify

Google Podcasts

Or find on your favorite podcast player

Next Episode

Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind

How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?

Timestamps

(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well

(6:52) The type of email that I find hardest to write – and why

(8:58) What it was like to write an email flow together with another copywriter

(9:53) How this email changed from its original iteration

(10:16) The reactions this email garnered

Links from this episode

Take a look at the email we’re talking about today

Supercharge your Pinterest and Instagram marketing with Tailwind

Follow Nikki on LinkedIn

Grow your business when you join the Creative CEO Academy (I'll earn a commission)

Get your free consult with Nikki when you sign up to ConvertKit using this affiliate link (I'll earn a commission)