086 - 3 Money Must-Dos for a Woman in Business - with Yvonne Yua

03/28/18 • 28 min

Elaine's Kitchen Table | Create Better Family, Health, Business, Self

Yvonne Yua is a wife and mother of a 9-year-old girl. She is a proud Canadian immigrant from Malaysia. Being a triple minority, Yvonne worked hard to climb the corporate ladder. She is now a senior director of a financial literacy firm specializing in using words people don’t need to Wikipedia afterwards.

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085 - The 4 Questions To Ask When Marketing Your Business - with Shannon Cox

"Plan, do, and measure." Learn four strategic questions you need to ask when planning the most successful marketing for your business.

Shannon is both entrepreneur and educator (Professor, actually) in the marketing and management field. She works with business leaders to help them zero in on their customers and to increase sales by developing marketing communication strategies that work.

She has a wide range of experience having worked with law firms and cement plants to nonprofits and even federal government managers. Like many of us, Shannon has juggled a career around raising kids - and though her career path emulates a moth in a porch light rather than ascending corporate rungs, she brings a lot of curiosity and competence to her consulting work at Incisive Marketing and post-secondary teaching.

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