EDGE with Brandon White
Brandon White
1 Creator
1 Creator
The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.
Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things.
Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.
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Top 10 EDGE with Brandon White Episodes
Goodpods has curated a list of the 10 best EDGE with Brandon White episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to EDGE with Brandon White for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite EDGE with Brandon White episode by adding your comments to the episode page.
The Best Way to Provide Professional Development for Your Employees with Danielle Jenkins
EDGE with Brandon White
05/08/22 • 90 min
Should you provide professional development for your employees?
If yes, what does that look like?
Is coaching and mentoring them the same as "professional development"? What's the best approach?
We talk about what we do, have done with lessons learned and come out of this discussion with a new approach that can help you shape your professional development program for your company.
About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.
It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.
If you just want the core topic forward to around minute 8 and start listening.
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Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
1 Listener
Success, the Army, Moral Outrage, Bourbon and Building a Non-Profit to Bring People Together with Morgan Hancock Founder of Bourbon with Heart
EDGE with Brandon White
02/08/23 • 90 min
Morgan and Brandon explore her journey from driving trucks in the Army to founding a non-profit with the idea of bringing people from all walks of life together over a good glass of bourbon to make the world a little better place.
Morgan drops some things that you just can't make up.
A fun, wild and inspiring conversation about a never give up attitude.
About Morgan Hancock
Morgan Hancock is a commercial real estate agent, entrepreneur, US ARMY veteran, mother-of-two, bourbonista, and passionate advocate of the arts.
She is also the founder of Bourbon with Heart, Kentucky’s first and only arts-focused bourbon charity.
She created Bourbon with Heart to leverage the influence and popularity of Bourbon to raise funds for local charities while providing a first-class arts experience for Kentuckians regardless of age, race, class, gender, or ability.
Morgan believes art, like a good glass of Bourbon, brings people together, bridges divides, and encourages self-expression.
About Bourbon with Heart
Bourbon with Heart's mission is to leverage the influence and popularity of Bourbon to raise funds for local charities while also providing a first-class arts experience for Kentuckians regardless of age, race, class, gender, or ability.
EPISODE LINKS
- Bourbon with Heart
https://bourbonwithheart.org
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
1 Listener
Million Dollar Lesson on the Weekend Edition
EDGE with Brandon White
10/01/23 • 4 min
A million dollar that you want to learn so you too can make a million dollars.
Short episode, valuable lesson.
This is a Weekend Edition: Lessons worth listening. The episode is from one of my weekly email newsletters.
Subscribe below. It's free.
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
1 Listener
13 Essential Rules of Internet Marketing
EDGE with Brandon White
01/06/22 • 17 min
Internet marketing is simple and complex all at the same time. Solve a problem for people with your product and sell it to them.
The "sell it to them on the Internet" part of the equation has creative challenges, programming and coding challenges, requires copywriting skills, analytical work, and customer interaction. There's a lot of moving parts.
Being a successful Internet marketer is not only about well designed sales funnels, frameworks, and good approaches, but it is also about flexibility, responsiveness and being willing to make mistakes, learn from them and put those lessons to work...quickly.
In this episode I give you 13 rules that I've used to guide my internet marketing success over the last two decades from starting my first Internet company is 1996 to working in Marketing at AOL.
If you put these rules to work they will help you and your business become better at internet marketing which means more sales for your business!
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
How To Write a Business Plan Part 6 - Your Product Slide
EDGE with Brandon White
08/25/20 • 10 min
Part 6 of How to Write Your Business Plan where I give you an easy to fill in the black formula to build your Product Slide.
This is where it starts to get exciting because we're talking about our product and how it solves a problem for the customer🎉
You've given your elevator pitch, set up the problem your product addresses, given a solution, now you show where your product or service is the solution.
I explain exactly how to do it in this episode.
EPISODE LINKS:
- This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
Review
"Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
- Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
How To Write a Business Plan Part 5 - Your Solution Slide
EDGE with Brandon White
08/21/20 • 10 min
Part 5 of How to Write Your Business Plan where I give you an easy to fill in the black formula to build your Solution Slide in two shakes of a lambs tail.
You've set things up, gave your elevator pitch, set up the problem your product addresses and now you lay down the solution.
I explain exactly how to do it in this episode.
Complete this slide and you're well on your way to building your business plan .
EPISODE LINKS:
- This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
Review
"Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
- Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
How I Started Built and Sold a Chain of Retail Stores with Salena Knight of Scale Your Store
EDGE with Brandon White
03/30/22 • 55 min
Salena shares her lessons learned from starting building and ultimately selling a chain of retail stores. She shares lessons learned from retail as well as e-commerce that will help you increase yours sales.
ABOUT SALENA KNIGHT
Salena Knight is a former arborist that found she was better at building the businesses she worked for, then she was climbing trees.
In 2007, at the beginning of the global financial crisis, she launched her first ecommerce store, going on to open a multi-award winning chain of eco-focused stores in Australia.
Salena has spent over a decade sharing her wisdom and experience in eCommerce, brick and mortar retail and digital marketing with independent retailers around the world.
She delivers highly effective growth strategies designed to specifically address the unique needs of independent retailers who are ready to stop winging it and build a store that fills their soul and their bank account without burning them out.
EPISODE LINKS:
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
How To Write a Business Plan Part 3 - Elevator Pitch 3 Mistakes to Avoid
EDGE with Brandon White
08/18/20 • 9 min
Part 3 of How to Build Your Business Plan where I talk about the three common mistakes entrepreneurs make when giving their elevator pitch and how to avoid them.
Getting your elevator pitch wrong can blow raising money from investors, cause you missing a sale or even miss hiring a great candidate for your company.
That's exactly why we're spending an extra day on how to build your elevator pitch.
EPISODE LINKS:
- This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
Review
"Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
- Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
How To Write a Business Plan Part 2 - Elevator Pitch How To
EDGE with Brandon White
08/14/20 • 12 min
Part 2 of How to Build Your Business Plan where I dive into a new, easy to use template I developed for myself to quickly develop elevator pitches for my companies. I'm sharing it with you.
Your elevator pitch is a short, persuasive speech you give to spark interest in your company, product or service.
A good elevator pitch should last between 15 and 45 seconds; you guessed it, about the time it takes to ride an elevator.
I lay out the fill in the blank, shortcut, to create your elevator pitch in this episode and all in less than 15 minutes.
EPISODE LINKS:
- This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
Review
"Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
- Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
How To Write a Business Plan Part 4 - Your Problem Slide
EDGE with Brandon White
08/20/20 • 8 min
Part 4 of How to Write Your Business Plan where I give you an easy to fill in the black formula to whip out your Problem Slide in no time.
You want to make it crystal clear to the audience you're presenting to what problem you are solving for them.
You'll use this slide as a basis for your many things across your business, you're sales and marketing strategy, brand brief, PR etc...
Nail this slide and you're well on your way to building your business plan!
EPISODE LINKS:
- This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
Review
"Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
- Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
So easy you can do it on a flight from San Francisco to New York ✈️
-> https://www.amazon.com/dp/B0C1DBTDZG/
CONNECT WITH US
Get Your Weekly EDGE Newsletter. It's FREE.
Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,
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FAQ
How many episodes does EDGE with Brandon White have?
EDGE with Brandon White currently has 500 episodes available.
What topics does EDGE with Brandon White cover?
The podcast is about Venture Capital, Marketing, Management, Founder, Entrepreneur, Podcasts, Self-Improvement, Education, Sales and Business.
What is the most popular episode on EDGE with Brandon White?
The episode title 'The Best Way to Provide Professional Development for Your Employees with Danielle Jenkins' is the most popular.
What is the average episode length on EDGE with Brandon White?
The average episode length on EDGE with Brandon White is 48 minutes.
How often are episodes of EDGE with Brandon White released?
Episodes of EDGE with Brandon White are typically released every 2 days.
When was the first episode of EDGE with Brandon White?
The first episode of EDGE with Brandon White was released on Jul 7, 2020.
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