The Game-Changing ROI of Premium Packaging

06/09/23 • 55 min

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Have you ever wondered how to build a successful brand while leading a nomadic lifestyle? Elizabeth Mercer is the Owner and Founder of Sleekform.com, a company that makes beautiful ergonomic furniture designed to make the work environment healthier and more comfortable. She is also the official women’s ambassador for ECF and joins the show today to dive into the really cool business and life she has built in the process.

In this episode, we dive into Elizabeth’s experience in building her brand, including her transition from a very data-driven method of curating a catalogue to a mission-based approach that fully embodies the brand. We also talk about she redesigned the packaging for her furniture and the unexpected but massive impact that it had on her business, how she hires a remote team (including the specific questions she uses to attract exceptional team members), and how she manages to balance work while on the road with her husband.

You can find show notes and more information by clicking here: bit.ly/3oUMQtO

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You can find show notes and more information by clicking here: bit.ly/3oUMQtO

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Previous Episode

Life After Business: Selling and Retiring with No Regrets

We often hear the story of someone selling their business and then deeply regretting it, and for today’s guest that is certainly not the case. Dana Jaunzemis is the founder of PictureHangSolutions.com and HomeHealthTesting.com, one of the earliest members of eCommerceFuel, and an incredible entrepreneur who has a ton of experience in mergers and acquisitions. She joins the show to dive into the whole experience of buying, selling, and what life after business is really like.

Listen in as we explore Dana's motivations for selling her business, her journey in navigating post-sale life, and elements from her entrepreneurial days that she still longs for. Dana also shares her strategies for keeping ties with the entrepreneurial community and sheds light on aspects of business ownership that she's relieved to have left behind.

You can find show notes and more information by clicking here: https://bit.ly/43u2fjm

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Next Episode

The Creative, Automated Real Estate Investment That Nets 30%+ Annually

As entrepreneurs, we often find ourselves looking outside the box for unconventional ideas and unexplored territories, and one of the missions of eCommerceFuel is not only to help entrepreneurs build great businesses, but also to help them build incredible lives. That’s why today on the show we’re diving into the topic of atypical real estate with Isaac French, owner of LiveOakLake.com, a beautiful modern resort nestled in the heart of Texas. Isaac joins us to share his insights from his unique journey, revealing how an unconventional real estate portfolio can pave the way to an incredible life.

In this episode, we kick things off by discussing everything about LiveOakLake.com, understanding Isaac's motivations for choosing this unorthodox path with his real estate portfolio, and how he managed to finance the business. We also discuss the strategies he employed to market the business online, the advantages to choosing direct booking over other booking platforms, and what the technology stack operating behind the scenes look like.

You can find show notes and more information by clicking here: bit.ly/3Nsj5d2

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.