Cracking the Code of Unified E-Commerce with Remington Tonar
12/04/23 • 43 min
Remington Tonar is Co-Founder and Chief Growth Officer at Cart.com, the leading provider of comprehensive omnichannel commerce and logistics solutions that enable B2C and B2B companies to sell and fulfill anywhere. He formerly served as a growth and innovation strategy consultant to Fortune 100 companies and fast-growing startups in industries ranging from NGOs and healthcare to infrastructure and energy. He has managed seed-stage VC funds, run startup incubators, and advised family offices. Remington holds a B.A. from Marquette University, an M.A. from Loyola University Chicago, an M.S. from New York University, and a Ph.D. from The University of Aberdeen.
SHOW SUMMARY
In this episode of eCom Logistics Podcast, Remington shares his passion for working with high-growth startups and his journey from raising funds in the VC world to the world of commerce and logistics. He believes in the power of unifying digital and physical operations to create a seamless and efficient customer experience. Remington discusses the challenges faced by software-native companies in the fulfillment space and explains how cart.com is redefining unified commerce by integrating pre-purchase and post-purchase capabilities. He emphasizes the importance of real-time data and cross-functional insight in driving growth and making informed decisions. Remington also highlights the potential of B2B commerce and the need for strategic advice in the rapidly evolving e-commerce landscape.
HIGHLIGHTS
[00:03:33] Journey into Logistics
[00:10:13] Complexity in Parcel Execution
[00:12:44] Enterprise Solutions vs. Online Applications
[00:19:03] Optimizing Transportation Spend
[00:26:00] Expertise and Advising
[00:32:04] Evolving Solutions for Growing Businesses
[00:33:35] Investing in Scalable Solutions
[00:35:28] Certified Solutions & Carrier Relationships
[00:41:56] Carrier Diversification Mitigates Risks
[00:47:57] Drone Integration in Logistics
QUOTES
[00:09:13] "Fulfillment operates like classical mechanics than quantum mechanics, right? There is no spooky action at a distance in fulfillment, right? You have to get up there and like move something."
[00:28:16] "The whole perspective on, you know, where does the decision come from? Where does the data push from needs to be inverted. And it needs to actually start with the real consumer event, which is not the purchase. It's the consumer getting the product they ordered and opening the box and saying, yes, this is exactly what I ordered."
[00:40:26] "You know, at some point there will be, you know, some type of alliance to your point of different players that band together and are actually able to pull that off."
Find out more about Remington Tonar in the link below:
LinkedIn: https://www.linkedin.com/in/remingtontonar/
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
Remington Tonar is Co-Founder and Chief Growth Officer at Cart.com, the leading provider of comprehensive omnichannel commerce and logistics solutions that enable B2C and B2B companies to sell and fulfill anywhere. He formerly served as a growth and innovation strategy consultant to Fortune 100 companies and fast-growing startups in industries ranging from NGOs and healthcare to infrastructure and energy. He has managed seed-stage VC funds, run startup incubators, and advised family offices. Remington holds a B.A. from Marquette University, an M.A. from Loyola University Chicago, an M.S. from New York University, and a Ph.D. from The University of Aberdeen.
SHOW SUMMARY
In this episode of eCom Logistics Podcast, Remington shares his passion for working with high-growth startups and his journey from raising funds in the VC world to the world of commerce and logistics. He believes in the power of unifying digital and physical operations to create a seamless and efficient customer experience. Remington discusses the challenges faced by software-native companies in the fulfillment space and explains how cart.com is redefining unified commerce by integrating pre-purchase and post-purchase capabilities. He emphasizes the importance of real-time data and cross-functional insight in driving growth and making informed decisions. Remington also highlights the potential of B2B commerce and the need for strategic advice in the rapidly evolving e-commerce landscape.
HIGHLIGHTS
[00:03:33] Journey into Logistics
[00:10:13] Complexity in Parcel Execution
[00:12:44] Enterprise Solutions vs. Online Applications
[00:19:03] Optimizing Transportation Spend
[00:26:00] Expertise and Advising
[00:32:04] Evolving Solutions for Growing Businesses
[00:33:35] Investing in Scalable Solutions
[00:35:28] Certified Solutions & Carrier Relationships
[00:41:56] Carrier Diversification Mitigates Risks
[00:47:57] Drone Integration in Logistics
QUOTES
[00:09:13] "Fulfillment operates like classical mechanics than quantum mechanics, right? There is no spooky action at a distance in fulfillment, right? You have to get up there and like move something."
[00:28:16] "The whole perspective on, you know, where does the decision come from? Where does the data push from needs to be inverted. And it needs to actually start with the real consumer event, which is not the purchase. It's the consumer getting the product they ordered and opening the box and saying, yes, this is exactly what I ordered."
[00:40:26] "You know, at some point there will be, you know, some type of alliance to your point of different players that band together and are actually able to pull that off."
Find out more about Remington Tonar in the link below:
LinkedIn: https://www.linkedin.com/in/remingtontonar/
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
Previous Episode
eCommerce Logistics Mastery: Parcel Solutions & Evolution with Bill Schroeder
Bill Schroeder is President of the Transportation and Shipping Segment within FOG. His experience in supply chain technologies includes enterprise systems, integration, design thinking, and Agile methods for R&D. Prior to ProShip, Bill spent 21 years in logistics technology with the USPS and then FedEx Express, FDX Corp and FedEx Supply Chain, where he focused on innovation and optimization of technology processes, customer solutions and global renewal programs. As a USAF Veteran he is passionate about Veterans and the programs that assist our men and women when they return.
SHOW SUMMARY
In this episode of eCom Logistics Podcast, Bill joins Dan Coll and Ninaad Acharya to unravel the intricacies of e-commerce logistics. With over two decades of expertise in logistics technology, Bill provides valuable insights into the challenges and nuances of this space. The conversation navigates through tailored parcel solutions, the evolution of carrier systems, and the potential integration of cutting-edge technologies like drones in shaping the future of logistics.
They delve into the complexities of parcel execution, highlighting the varying needs between fulfillment houses and smaller e-commerce entities. They discuss the crucial role of multi-carrier shipping solutions and underscore the importance of optimizing transportation spend through expert negotiations and understanding logistics intricacies.
Bill also explores the evolving landscape of warehouse management systems (WMS) in the context of e-commerce growth. From the challenges of scaling businesses to the significance of adopting scalable, carrier-approved software solutions, the discussion emphasizes the pivotal role of technology in meeting the demands of an evolving logistics landscape. Carrier diversification, certified solutions, and the potential integration of drone technology emerge as key considerations for companies aiming to future-proof their logistics strategies.
HIGHLIGHTS
[00:03:33] Journey into Logistics
[00:10:13] Complexity in Parcel Execution
[00:12:44] Enterprise Solutions vs. Online Applications
[00:19:03] Optimizing Transportation Spend
[00:26:00] Expertise and Advising
[00:32:04] Evolving Solutions for Growing Businesses
[00:33:35] Investing in Scalable Solutions
[00:35:28] Certified Solutions & Carrier Relationships
[00:41:56] Carrier Diversification Mitigates Risks
[00:47:57] Drone Integration in Logistics
QUOTES
[00:21:04] "The most expensive solution you can possibly use is the free one from the carrier."
[00:25:13] "You need someone really experienced to even start talking about it."
[00:28:48] "There's so many places I'd advise looking on LinkedIn... just imagine what you get if you actually engage with them."
[00:40:02] "I think we've re-normalized back to where we would have been organically, had there been no COVID."
[00:42:26] "Having multiple carriers at your fingertips is a good thing, a risk mitigation strategy, or an opportunity taking strategy. It works both ways."
[00:47:06] "Ultimately, in the end, though, drones are going to win that last mile."
Find out more about Bill Schroeder in the link below:
LinkedIn: https://www.linkedin.com/in/bill-schroeder1/
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
Next Episode
Decoding the Future of Logistics with Manifest 2024
Pam Simon is a seasoned Entrepreneur, Business Connector, and Angel Investor boasting over two decades of expertise in event production, content creation, experiential marketing, and investment. Her tenure at Lab Ventures saw the acquisition of her Future of Event series by Connectiv in 2019, leading to the inception of Manifest, the inaugural global end-to-end supply chain event uniting prominent international corporations, investors, leaders, and innovators worldwide. As Manifest's Conference Chair and Executive Vice President of Programming, she orchestrates groundbreaking events. Pam's impact extends to Miami, where she helmed three pivotal vertical technology summits, cultivating emerging businesses and connecting finance professionals with enterprising opportunities. Her influence expands to Latin America through founding the Latam Founders Network (LFN), organizing the renowned Latam Founders Awards, and launching platforms like the Brainfood Monthly Speaker Series, facilitating investor-entrepreneur connections. A George Washington University graduate, Pam, beyond her ventures, treasures family time and indulges in silks performance when not immersed in her multifaceted endeavors.
SHOW SUMMARY
In this episode of eCom Logistics Podcast, Pam Simon joins to discuss the trends and innovations in the logistics industry. She shares insights on the impact of AI and machine learning, the rise of drone delivery, and the importance of nearshoring and reshoring in supply chain strategies. Pam also highlights the key areas attracting significant investment in logistics technology and provides advice on how to make the most of conferences like Manifest.
HIGHLIGHTS
[00:03:11] Pam's background and the inspiration behind launching Manifest
[00:05:13] Technological innovations in logistics, including robotics, AI, sustainability, and visibility
[00:09:27] Focus on circular economy and re-commerce
[00:14:56] Exploration of use cases for generative AI
[00:17:54] Trend towards reshoring and nearshoring in the supply chain
[00:20:27] Adoption of automation and the 3-2-1 cross-border strategy
[00:22:01] Automation and robotics to assist with labor shortage
[00:25:30] Challenges and opportunities in drone delivery
[00:27:31] Intelligent infrastructure and sustainability in logistics
[00:33:06] Conferences as a strategic place to meet investors
QUOTES
[00:23:49] "I think we are going to see, we already starting to see some, but we'll see more drones that can lift heavier loads.
[00:31:38] "If you're going to something that you're interested in, guess what everyone else that's in that room is interested in solving the same problem that you are."
[00:34:46] "All money is not made equal. You want to take money from strategics, of course."
Find out more about Pam Simon in the link below:
LinkedIn: https://www.linkedin.com/in/pgranoff4/
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
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