
The biggest business regrets (these might surprise you)
Explicit content warning
10/02/23 • 33 min
Wanna know what the biggest business regrets are? You’d think it’s about making more money or having a super successful business. Nope!
When business owners come to us feeling frazzled, stuck, and uninspired, they secretly reveal how they’re really feeling: frustration about working too hard and not being there for loved ones; not having more fun and enjoying the ride; holding back ideas out of fear of rejection, failure, etc.
So imagine our surprise when we listened to Bronnie Ware, a former hospice nurse, share the top 5 regrets of the dying, and realize that they are basically the same things we hear from entrepreneurs all the time.
This week, we use Bronnie Ware’s “Top 5 Regrets of the Dying” as a springboard into a necessary conversation for any entrepreneur feeling burnt out, tired, and stuck.
Don’t worry: we don’t make this too morbid. We offer some very specific steps entrepreneurs can take to avoid these regrets entirely.
For more information on Bronnie Ware and her bestselling memoir, head over to https://bronnieware.com/regrets-of-the-dying/
Head over to iwannacollaborate.com and let us know what you took away from this conversation.
Music credit: The Funkster by Sweet Spot
A Subito Media production
Wanna know what the biggest business regrets are? You’d think it’s about making more money or having a super successful business. Nope!
When business owners come to us feeling frazzled, stuck, and uninspired, they secretly reveal how they’re really feeling: frustration about working too hard and not being there for loved ones; not having more fun and enjoying the ride; holding back ideas out of fear of rejection, failure, etc.
So imagine our surprise when we listened to Bronnie Ware, a former hospice nurse, share the top 5 regrets of the dying, and realize that they are basically the same things we hear from entrepreneurs all the time.
This week, we use Bronnie Ware’s “Top 5 Regrets of the Dying” as a springboard into a necessary conversation for any entrepreneur feeling burnt out, tired, and stuck.
Don’t worry: we don’t make this too morbid. We offer some very specific steps entrepreneurs can take to avoid these regrets entirely.
For more information on Bronnie Ware and her bestselling memoir, head over to https://bronnieware.com/regrets-of-the-dying/
Head over to iwannacollaborate.com and let us know what you took away from this conversation.
Music credit: The Funkster by Sweet Spot
A Subito Media production
Previous Episode

The trap of always wanting more clients and customers
In challenging economic times, it’s easy for any business owner to do whatever they need to do to bring in more money. That includes discounting, offering anything that will make them money, lowering pricing, and so on...
But IS this the best decision for the longevity of your business? Even if it feels good at the moment?
This week, we use Delta Airlines’ surprising overhaul to their SkyMiles loyalty program as a case study (spoiler: people aren’t happy). And while we don’t know all the reasons why Delta made these changes, there are some super valuable lessons for us small business owners to takeaway:
- Why it’s so tempting to lower prices and discount (even successful businesses do this!)
- The biggest pitfall of discounting and lowering pricing (this one will surprise you!)
- What to do instead of trying to sell to anyone and everyone
For more information on what Delta is doing, check out this article: https://thepointsguy.com/news/delta-skymiles-changes/
Head over to iwannacollaborate.com and let us know what you took away from this conversation.
Music credit: The Funkster by Sweet Spot
A Subito Media production
Next Episode

Business Advice That Won't Break The Bank
If you're determined to take your business to that next level, but you're not quite sure where to start, this episode is for you.
In this week’s episode, we’re ditching the ‘tactical advice.’ Instead, each of us is talking about 2 actionable and game-changing steps we've been implementing that are totally doable, and they won't cost you a single penny.
Yeah, you heard that right! No need to shell out big bucks or drain your savings. This isn't some distant dream. We're talking about actionable strategies that are within your reach.
Head over to iwannacollaborate.com and let us know what you took away from this conversation.
Music credit: The Funkster by Sweet Spot
A Subito Media production
Eavesdrop on Us - The biggest business regrets (these might surprise you)
Transcript
Hello and welcome back to the eavesdrop on us podcast. I'm Jessica. I'm
SusanSusan.
Jessica TAnd this week, I am bringing a, I just sprung this topic on Susan maybe 10 minutes ago before we hit recording because I saw a reel on Instagram yesterday featuring an author named, and I'm hoping I get her name pronunciation correct, Bronnie Ware. And she is a woman
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