Episode 34: Doug Lawson

02/03/22 • 41 min

Eating Crow

Doug Lawson is a baller.

He's also the first deaf guest I've had on the podcast. Let that sink in.

Doug's mission is to help people get noticed on social media, and to turn this new found fame into revenue.

How he got here is incredible; he started as a Special Education Teacher, in three different cities.

Now based out of Chicago, his flare for writing has developed into a full-blown digital agency of sorts.

He's also daring, using TikTok and mixing formats (music, video, graphics, text) to develop content for B2B clients, he's changing the game.

Key Takeaways for Leaders and Entrepreneurs:

If you want to separate from the pack, you need to be different (maybe even daring).
Digital campaigns do NOT need to be expensive, they need to be compelling.
Change is hard. Keep doing what you are doing, keep getting poor results. Or, find a pro and let them help you.

Doug's Eating Crow Moments:

I've only had one other guest who didn't really eat crow, they dished it out. Doug's moment may have been when he realized he had a flare for writing and left the teaching world to go out on his own. Scary, but Doug is a grinder and not afraid of anything. He started writing email campaigns that converted faster than most - and got noticed.

Support this show http://supporter.acast.com/eating-crow.

Hosted on Acast. See acast.com/privacy for more information.

Doug Lawson is a baller.

He's also the first deaf guest I've had on the podcast. Let that sink in.

Doug's mission is to help people get noticed on social media, and to turn this new found fame into revenue.

How he got here is incredible; he started as a Special Education Teacher, in three different cities.

Now based out of Chicago, his flare for writing has developed into a full-blown digital agency of sorts.

He's also daring, using TikTok and mixing formats (music, video, graphics, text) to develop content for B2B clients, he's changing the game.

Key Takeaways for Leaders and Entrepreneurs:

If you want to separate from the pack, you need to be different (maybe even daring).
Digital campaigns do NOT need to be expensive, they need to be compelling.
Change is hard. Keep doing what you are doing, keep getting poor results. Or, find a pro and let them help you.

Doug's Eating Crow Moments:

Support this show http://supporter.acast.com/eating-crow.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Episode 33: Matt Wells

Matt wells makes no apologies. His comments DO reflect the views of management.

Matt also cares deeply about his family, as a dad and as husband.

In fact, this passion launched a brand: Basic Dad Stuff, where Matt shares everyday stories and snippets about fatherhood.

But that's not what makes Matt unique.

It's his confidence to stand by his beliefs, his ability to own his mantra, with no apologies, that sets him apart.

We dive into parenting, sales, social media and the struggles to keep it all in check.

Matt is the kinda guy you want in your corner as well as the guy you want coaching your kids.

Key Takeaways for Leaders and Entrepreneurs:

Sometimes it's messy, but focus on the goal and clean up later.
We learn every day.
Passion sells. Matt has created a brand around passion and people WANT to buy from him.

Matt's Eating Crow Moments:

Well, most of his Basic Dad episodes have some crow in them. Fatherhood is humbling.
We will never be perfect. Matt shares that even though his Basic Dad Stuff episodes look hilarious and portray fun, he has to work on being a better husband and father.
Sometimes, you have to say no. Matt launched a live improv series with two other LinkedIn rockstars, and it gained a following. However, it threw his work/life/hobbies out of balance and they had to shut it down. Tough decision, but sometimes crow isn't cooked properly and is difficult to get down.

Support this show http://supporter.acast.com/eating-crow.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Episode 35: Jared Greer

Jared Greer reminds me of Captain America.

Regardless of the chaos around him he always has his $h!t together.

We should all pay attention.

As working parents we all struggle with balancing work, family, faith, fitness, etc.

There are self-help books, but who has time?

There are gurus, but who believes the hype?

Then there's Jared.

100% real, 100% living it every day.

Jared doesn't pull any punches.

It's hard.

BUT, like anything else, you first need to show up.

Jared has developed proven techniques to help us become better spouses, parents and leaders.

Key Takeaways for Leaders and Entrepreneurs:

There is a difference between your principles and your practices. This hit me hard.
Vision, Values, Beliefs and Actions - these go beyond your company and must start at home.
Be honest with yourself. If you can't do this, you can't fix anything else.

Jared's Eating Crow Moments:

Recognizing his successful, fast-paced career was leaving him empty.
Pushing his body beyond his perceived limits opened his mind and soul to do the same.
Compliance is not comprehension. If you get it, you need to own it.

Jared is one of my favorites. We've become friends, co-mentors and I truly value his mission.

You can find Jared here: https://www.linkedin.com/in/jaredjgreer/

Support this show http://supporter.acast.com/eating-crow.

Hosted on Acast. See acast.com/privacy for more information.