Episode 34: Doug Lawson

Doug Lawson is a baller.

He's also the first deaf guest I've had on the podcast. Let that sink in.

Doug's mission is to help people get noticed on social media, and to turn this new found fame into revenue.

How he got here is incredible; he started as a Special Education Teacher, in three different cities.

Now based out of Chicago, his flare for writing has developed into a full-blown digital agency of sorts.

He's also daring, using TikTok and mixing formats (music, video, graphics, text) to develop content for B2B clients, he's changing the game.

Key Takeaways for Leaders and Entrepreneurs:

1. If you want to separate from the pack, you need to be different (maybe even daring).
2. Digital campaigns do NOT need to be expensive, they need to be compelling.
3. Change is hard. Keep doing what you are doing, keep getting poor results. Or, find a pro and let them help you.

Doug's Eating Crow Moments:

I've only had one other guest who didn't really eat crow, they dished it out. Doug's moment may have been when he realized he had a flare for writing and left the teaching world to go out on his own. Scary, but Doug is a grinder and not afraid of anything. He started writing email campaigns that converted faster than most - and got noticed.

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