#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities
03/31/22 • 35 min
Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.
Buff Bake 2:07 -3:03
Story behind Mindright 6:44 - 10:12
Pitching to Rob Dyrdek 11:03 - 14:12
Celebrity investors 16:35 - 17:33
Leveraging celebrity investors 18:19 - 19:42
Getting into retail 22:31 - 24:01
Brand ambassadors and influencers 24:34 - 26:27
Building the team 30:14 - 32:15
This episode is brought to you by OpenStore:
Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Follow us for content, clips, giveaways, & updates!
Chris Bernard- CEO of Mindright
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.
Buff Bake 2:07 -3:03
Story behind Mindright 6:44 - 10:12
Pitching to Rob Dyrdek 11:03 - 14:12
Celebrity investors 16:35 - 17:33
Leveraging celebrity investors 18:19 - 19:42
Getting into retail 22:31 - 24:01
Brand ambassadors and influencers 24:34 - 26:27
Building the team 30:14 - 32:15
This episode is brought to you by OpenStore:
Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Follow us for content, clips, giveaways, & updates!
Chris Bernard- CEO of Mindright
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Previous Episode
#182 - Lindsay McCormick, Bite: Rejecting 2 Sharktank Offers & Going All In
Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark Cuban and Kevin O'Leary. Bite has experienced tremendous growth and continues to be completely bootstrapped and profitable.
9:18-10:12 Visualizing facts
11:03-11:45 Pretend your pitching to the sharks
22:28-23:03 Talking to your customers
25:33-26:23 Pitching your product in-person to consumer
45:50-46:41 Start super niche then expand
This episode is brought to you by OpenStore:
Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Follow us for content, clips, giveaways, & updates!
Lindsay McCormick - CEO and Founder of Bite
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Next Episode
#184 - Jake Karls, Midday Squares: How to turn your brand into an influencer with content marketing
Mid-Day Squares is the healthy chocolate bar company that’s built a name for itself through its bold content. Today on the pod, Ramon and Blaine are joined by the architect of Mid-Day’s brand voice & content strategy, Jake Karls, better known as the “Rainmaker” at MDS. As a Rainmaker, Jake is out there developing critical relationships with multiple stakeholders (i.e., press, investors, customers, etc.), cultivating the brand’s personality, and getting people excited about MDS.
1:17 - 4:27 Idea for Mid-Day Squares
4:55 - 7:38 Forming Mid-Days Content Strategy
10:07 - 10:55 Creating a Personality
11:48 - 13:32 Highs and Lows of Documenting Everything
14:00 - 17:55 Turning customers into fans
18:24 - 20:37 Celebrity Package Goods
20:58 - 23:42 Jake’s background and being a Rainmaker
25:14 - 30:46 Misunderstood and Hershey’s lawsuit
31:26 - 34:00 Getting everyone on board and therapy
34:45 - 38:00 Financing Content
38:13 - 42:33 Motivating young people
43:12 - 47:42 Evolution of MDS & DTC sales
This episode is brought to you by OpenStore:
Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Follow us for content, clips, giveaways, & updates!
Jake Karls- CEO of Mid-Day Squares
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
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