4. “You have nothing to lose” - CAMPAIGN VIDEO

Explicit content warning

10/26/23 • 28 min

Still in Paris, Jordy meets Daily Paper’s Culture Marketing Manager, Moriba Koné. Moriba sets Jordy the challenge of shooting an attention grabbing campaign video for his jeans. Can Jordy pull it off with no budget before the Eurostar leaves? Afeez A. - Digital Content Lead at Daily Paper gives his verdict.

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Hosted on Acast. See acast.com/privacy for more information.

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5. “You are your best billboard” - MARKETING STUNT

Back in London, Jordy meets Javel Berlin and Randy Agyemang for a masterclass in marketing stunts. Javel has worked on Corteiz from the ground up, so knows all about curating hype in 2023. Jordy goes for a comedic approach - which he knows is a risk. Does Javel agree that people will get it?

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3. “That’s Louis Vuitton type shit” - PRODUCT PRODUCTION

Jordy travels to Paris to meet Pablo Attal - owner of PTSF - the factory that manufactures tees for Corteiz and Soho Yacht Club. Pablo speaks to his experience in the industry and sets Jordy the challenge of turning his jeans into a luxury product, worth €500.

Hosted on Acast. See acast.com/privacy for more information.