3. “That’s Louis Vuitton type shit” - PRODUCT PRODUCTION

Explicit content warning

10/26/23 • 26 min

Jordy travels to Paris to meet Pablo Attal - owner of PTSF - the factory that manufactures tees for Corteiz and Soho Yacht Club. Pablo speaks to his experience in the industry and sets Jordy the challenge of turning his jeans into a luxury product, worth €500.

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Hosted on Acast. See acast.com/privacy for more information.

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4. “You have nothing to lose” - CAMPAIGN VIDEO

Still in Paris, Jordy meets Daily Paper’s Culture Marketing Manager, Moriba Koné. Moriba sets Jordy the challenge of shooting an attention grabbing campaign video for his jeans. Can Jordy pull it off with no budget before the Eurostar leaves? Afeez A. - Digital Content Lead at Daily Paper gives his verdict.

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2. “Got a vision?” - THE PRODUCT

Jordy meets footwear designer Helen Kirkum for his next masterclass on innovation and developing a brand ‘signature’ - think Stone Island’s arm patches or Off White’s tags. Jordy delivers an imaginative idea for his brand signature but will it impress Helen? Alizé gives Jordy a lesson in resilience.

Hosted on Acast. See acast.com/privacy for more information.