2. “Got a vision?” - THE PRODUCT

Explicit content warning

10/26/23 • 26 min

Jordy meets footwear designer Helen Kirkum for his next masterclass on innovation and developing a brand ‘signature’ - think Stone Island’s arm patches or Off White’s tags. Jordy delivers an imaginative idea for his brand signature but will it impress Helen? Alizé gives Jordy a lesson in resilience.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

3. “That’s Louis Vuitton type shit” - PRODUCT PRODUCTION

Jordy travels to Paris to meet Pablo Attal - owner of PTSF - the factory that manufactures tees for Corteiz and Soho Yacht Club. Pablo speaks to his experience in the industry and sets Jordy the challenge of turning his jeans into a luxury product, worth €500.

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Next Episode

1. “If you’re young and Black they call it streetwear” - BRAND NAME + LOGO

Jordy meets his mentor, Alizé Demange, and has his first masterclass with Soho Yacht Club founder, Ellis Gilbert. Ellis sets Jordy the challenge of actually naming his brand and designing a logo. It’s all going well until the freelance graphic designer doesn’t deliver and Jordy has to pull an all-nighter. Will Ellis appreciate the effort or will Jordy’s logo fall flat?

Hosted on Acast. See acast.com/privacy for more information.