1. “If you’re young and Black they call it streetwear” - BRAND NAME + LOGO
Explicit content warning
10/26/23 • 27 min
Jordy meets his mentor, Alizé Demange, and has his first masterclass with Soho Yacht Club founder, Ellis Gilbert. Ellis sets Jordy the challenge of actually naming his brand and designing a logo. It’s all going well until the freelance graphic designer doesn’t deliver and Jordy has to pull an all-nighter. Will Ellis appreciate the effort or will Jordy’s logo fall flat?
Hosted on Acast. See acast.com/privacy for more information.
Jordy meets his mentor, Alizé Demange, and has his first masterclass with Soho Yacht Club founder, Ellis Gilbert. Ellis sets Jordy the challenge of actually naming his brand and designing a logo. It’s all going well until the freelance graphic designer doesn’t deliver and Jordy has to pull an all-nighter. Will Ellis appreciate the effort or will Jordy’s logo fall flat?
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
2. “Got a vision?” - THE PRODUCT
Jordy meets footwear designer Helen Kirkum for his next masterclass on innovation and developing a brand ‘signature’ - think Stone Island’s arm patches or Off White’s tags. Jordy delivers an imaginative idea for his brand signature but will it impress Helen? Alizé gives Jordy a lesson in resilience.
Hosted on Acast. See acast.com/privacy for more information.
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