35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue.
On this episode we talk about:
- What to think about when creating your own podcast as a company
- How to tie your podcasting efforts back to revenue (hint: it’s possible)
- Why thought leadership ads might be the most interesting ads format yet
- Structure of the marketing team at Chili Piper and why it works so well
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