Sean Bice

Like so many of his peers, Sean Bice began his lifelong love affair with motorcycling on a minibike. His adventures in small-town, northern New York state eventually led to the purchase at age 16 of a two-stroke Yamaha RD350, which Bice still owns. “My dad was cool enough to go, ‘I’ll pay for half, you pay for half, but you have to take care of this bike,’” he recalls. “It’s where I got started. I have a lot of memories of that motorcycle.”

A writer by trade, Bice kicked off his professional career working for advertising agencies, but he is best known within motorcycling for time spent with first Yamaha and now MotoAmerica. “When I worked for Yamaha as a press officer,” he explains, “there were a fair amount of people who knew me for that, and it was mostly because I not only did road racing, but I also did motocross, supercross, off-road, and ATV.”

Bice has been part of the MotoAmerica team for the past eight years. On this episode, he provides a primer on the eight classes that comprise the 10-round national series. Bice also touches on the forthcoming Talent Cup, which will replace Junior Cup in 2025, as well as the youth-oriented Mini Cup. On free weekends, Bice enjoys throttle therapy. “I like to go out on a perfect Sunday afternoon,” he says, “and just bomb around town.”

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