Driven by Diversity Podcast

You’ll probably know Sam Collins from some of F1’s more recent digital content as a technical analyst, but in fact he has been on the motorsport scene for a lot longer than you’d think. Wearing many, many hats, Sam is first and foremost a motor racing technical journalist, but also commentator, engineering and technology consultant, and even a councillor for his local constituency! Let’s not forget he’s also tried his hand at racing - both rally and single seaters. Looking to diversity, Sam is only too aware that there is a lack of representation on all counts in the industry, having been on the receiving end of some hurtful comments when it comes to race, both in his earlier days and even as recent as last year.

You can find Sam on Twitter @NorthHertsSam & IG @sams.collins. Keep up to date with us on Instagram at @wearedrivenbydiversity.

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Whilst entrepreneurship in motorsport isn’t so common, building a business is something that comes naturally to Magnus Greaves. With his brand new Formula 1-focused magazine, RACEWKND, launching soon, the team aims to celebrate the circuits, cities, and culture of the race weekend and bring the full experience to you, the fans, wherever you are in the world. This chat also sees us talk about the importance of the sport reaching out to those who have the experience of being from an underrepresented group in an industry that is looking to diversify, and Magnus also shares how he felt the very first time he stepped foot into the F1 paddock.

LINKS

Support the Kickstarter campaign: www.kickstarter.com/projects/racewknd/racewknd-a-journal-and-club-for-formula-1-fans-0

Eye up the amazing sneak-previews of the mag on Insta: @theRACEWKND

Keep up to date with Driven by Diversity on Instagram: @wearedrivenbydiversity

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Making her way round the UK’s race tracks one weekend at a time, today we speak to Sophia Bi, a production journalist at ITV Motorsport, who has been assisting with this season’s broadcasting of the British Touring Car Championship. She has previous experience in print too - having been an FIA accredited journalist reporting on WEC and F1 travel editor for Kettle Mag. Close to Sophia's heart though is marshalling and has been volunteering since 2017, getting close to the action at three Formula E races amongst others over the last few years. Fresh from completing her Masters degree, Sophia's dissertation focused on the current barriers facing women of ethnic minority working in the broadcasting motorsport industry today. It’s clear that our guest is hugely driven to change perceptions of both females and ethnic minorities in this space, having been shocked at the lack of representation through her own personal experiences within the roles she’s had.

Follow Sophia on socials:

Instagram @sbi_x

Twitter @MissSophiaBi

Keep up to date with Driven by Diversity on Instagram: @wearedrivenbydiversity

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A long and distinguished career in sports medicine, physiotherapy and rehabilitation is on the CV of today’s guest Roger Cleary, not only in elite sport, but within the RAF and NHS too. More specifically in the motorsport world, Roger is probably most known to avid F1 fans as Mark Webber’s former physio at Red Bull, but prior to this he worked closely with world rally legends, Colin McRae and Carlos Sainz Sr. Growing up as first generation-born to Jamaican parents in what was a turbulent era for black Britons, Roger tells of having to endure racist abuse early on in his career - particularly in professional football, both as player and physio. Not only this, he witnessed the infamous glass ceiling effect around him too, but Roger refused to accept this as his fate and pushed through to forge his own path to achieving what he never thought possible as a young boy leaving home.

Keep up to date with Driven by Diversity on Instagram: @wearedrivenbydiversity

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A Florida girl born and raised - not the Florida with the beaches or Disney World, but the part with the confederate flags and lynching trees. Growing up riding four-wheelers and dirtbikes, Kyrstin Stone decided in her teens that her feet should remain firmly on the ground and instead set about the idea of becoming an athlete manager, having become hooked on Supercross and Arenacross through friends who were turning pro. Sadly, being told outright by multiple then-managers that women would never be an athlete manager to male talent, she let the dream die, and often wonders what her life would have been like if there was more representation in the sport. However, with action sports remaining her passion, Kyrstin found her footing in marketing and has since worked on major campaigns with Red Bull, Muscle Milk, and Jack Daniels. Although a slightly different twist on our usual stories this week, Kyrstin’s hope is that through this conversation you can feel empowered to chase any and every dream.

Find Kyrstin on Instagram at @Kyrie822

Keep up to date with Driven by Diversity on Instagram: @wearedrivenbydiversity

Hosted on Acast. See acast.com/privacy for more information.