Ep 3 | Creating a Greenfield Data Strategy, with James Miller, Head of Data, Analytics & Insights at Intu

11/10/20 • 53 min

In Episode 3 of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Miller, Head of Data, Analytics & Insight at Intu, where they discuss how to build a Data Strategy in a (Data) greenfield environment.

Having found himself leading various Data & Analytics capabilities in greenfield data environments over the years, James provides some really great insight and tangible advice on how to design and deliver on a data strategy, which includes:

How to get a seat at the top table
Why the business strategy must come first
The need to be a salesperson
Why a data strategy is about action
How to focus on culture & literacy
Why you need a multidisciplinary team
How to utilise Data Governance
The key things to avoid
What makes a good 'data pioneer'

How to get a seat at the top table
Why the business strategy must come first
The need to be a salesperson
Why a data strategy is about action
How to focus on culture & literacy
Why you need a multidisciplinary team
How to utilise Data Governance
The key things to avoid
What makes a good 'data pioneer'

Previous Episode

Ep 2 | Building Best in Class Analytics Teams with Rachel Pillsbury, Head of Insight at Riviera Travel

In Episode 2 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Pillsbury, Head of Insight at Riviera Travel, where they discuss how she has built, best in class analytics teams.

Fresh off the back of her triumph at the 'Data IQ Awards' where she collected the award for 'Data Analytics Team of the Year', Rachel provides fantastic insight and tangible advice into the key considerations of how to build great Data & Analytics teams, which includes:

How she built the team from scratch
Why (she thinks) they won the award
The importance of Experimentation
How to build a well-rounded analytics team
Acquiring talent in a remote location
Sourcing talent from within & when to go external
Upskilling internal talent
The importance of your degree
Why our education system is creating a problem
Alternative areas of study to explore
Why you shouldn't focus solely on knowledge-based skills
What skills are often overlooked?
The business value

Next Episode

Ep 4 | Combining Research & Analytics with Kate Sargent, Director of Data & Insights at Collinson

In Episode 4 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Director of Data & Insight at Collinson, where they discuss how to maximise value by combining research and analytics.

Having had success by combining the two throughout her career, Kate was able to provide great insight into the key considerations of merging these two capabilities, which includes:

The purpose of a research team
How it aids the wider Data & Analytics capability
Why they are often housed separately
How to identifying the gap (between what customers do & what they say they do & why)
The potential of leveraging these two disciplines 'under one roof'
The common challenges of using this hybrid model
The specific opportunities to add value
Where to begin