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Driven by Data: The Podcast

Driven by Data: The Podcast

Orbition Group

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
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Top 10 Driven by Data: The Podcast Episodes

Goodpods has curated a list of the 10 best Driven by Data: The Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Driven by Data: The Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Driven by Data: The Podcast episode by adding your comments to the episode page.

In Episode 27 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Rob Wadsworth, Director of Enterprise Data for Kin + Carta Europe, where they discuss why now is the time to think differently about data, which includes:

  • The difference between product thinking, data products and data as a product
  • How these differences impact the value an organisation can drive
  • How organisations are being held back by their inability to think differently
  • How product thinking impacts investment and ROI
  • How to build and structure your Data & Analytics team for product thinking
  • The roles that are the most pivotal
  • How to get started on the product thinking journey

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In Episode 20 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Walker (CCO) and Tim Smeaton (CEO), Managing Director at Kubrick Group, where they discuss tackling the growing data talent gap which includes:

  • The implications of the increasing talent gap in data on the industry as a whole
  • The causes of the widening talent gap
  • How organisations can combat the talent gap
  • Why organisations expectations are too high
  • How data leaders can help solve the talent gap
  • Innovative ways to drive diversity in data
  • Becoming the employer of choice for in-demand candidates

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In Episode 50 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Julia Shullman, General Counsel and Chief Privacy Officer at TripleLift, where they discuss how the Big-Tech players have weaponised Data Privacy and the effects it’s had on the advertising industry, which includes;

  • How the Big Tech players have weaponised Data Privacy
  • The dysfunctional hamster wheel of privacy solutions
  • How silos have impacted data privacy solutions
  • How privacy solutions have stagnated for the last 20 years
  • Anti-Trust V Privacy
  • Why we’ve been addressing the same challenges for years
  • How the big tech players are spinning up their own innovative solutions and products
  • How Big-Tech have locked down the Data Ecosystem
  • Balancing Innovation and Ethics
  • The importance of translation between privacy and other business domains
  • Strategic Risk V Compliance Risk
  • The role of compliance between offensive & defensive strategies
  • Who wins and who loses from weaponizing Data Privacy
  • The birth of the new infrastructure players
  • How technological advancement will change the privacy landscape in the future
  • It’s not the death of advertising, it’s the 3rd wave

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In Episode 9 of Season 2 on Driven By Data: The Podcast, Kyle Winterbottom is joined by Jason Fairchild, Co-founder, and CEO of tvScientific, where they talk about how data has disrupted the TV advertising sector which includes:

  • Jason Fairchild's journey to becoming the co-founder and CEO of tvScientific!
  • An insight into tvScientific, the first performance platform for connected T.V!
  • How Digital advertising has evolved
  • Why T.V marketing will outperform social media marketing!
  • What the next few years have in store for Jason Fairchild

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In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:

  • What is culture
  • Why organisations require help in understanding culture
  • How better business decisions are made by understanding culture
  • How to quantify and categorise cultural change
  • How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes
  • The importance of prediction
  • Some real-life examples of how they’ve helped organisations understand culture
  • The role of bias in culture
  • The impact that cultural shifts and trends have on organizations
  • The relationship between culture and change
  • How to build more equitable organisations
  • The relationship between external & internal culture
  • The role of diversity & inclusion within a culture
  • What the culture of the new normal looks like

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In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:

• How the marketplace for consumer data has changed

• The rise of the walled gardens

• Defining relevant use cases that deliver the most value

• How to calculate effort versus value

• Using Data Science to predict ROI

• The emergence of cleanrooms

• Consumer identity & privacy will be guarded commodity

• People still do want to be targeted, what they don’t want is to be sold to

• Why 10:1 provides greater ROI than 1:1

• How that reduces certain privacy concerns

• Why an individual consumer journey is a “pipe dream”

• Getting the balance right between privacy and innovation

• The importance of successful use cases

• The importance of collaboration between the CDO & CMO

• Level of investment from lead to sale

• The Rubik’s cube between brand advertising and performance media

• Embracing the connected consumer journey

• The importance of consumer experience

• Why people will be the future of the modern-day data platform

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In Episode 10 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Bill Schmarzo, Customer Advocate and Data Management Incubation at Dell Technologies, where they discuss how things have gone since his first appearance on the podcast, which includes:

  • What his new role at Dell Technologies entails
  • Why he's getting the chance to put his money where his mouth is
  • Why the transition away from the CIO was required and has happened
  • How his prediction that there will be a CDMO (Chief Data Monetization Officer) is unfolding
  • How the Data Leader is now the person responsible for quantifying value from Data
  • Dell's approach to motivating and guiding organizing to becoming data-focused
  • The importance of an organization understanding their data
  • Why storing data is not enough and prevents organizations from driving value from their data
  • How are organizations applying data and analytics to drive quantifiable benefits

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In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes;

  • The separation of data from technology
  • Why companies start their Data & Analytics journey without a strategy
  • The major risks of doing so
  • The requirement of brutal prioritization
  • The importance of continuously selling the value of your strategy
  • How to articulate the value in different ways to specific audiences
  • Any strategy should exist exclusively to support the business objectives
  • Why you need to understand levels of maturity to articulate value
  • The importance of incrementality in seeing the value of your strategy
  • Why financials will often determine the strategy
  • The timescales of developing the Data Strategy
  • A framework of how to develop a Data Strategy
  • Why the ability of data consumers is critical to a Data Strategy
  • Why technology shouldn’t be your first conversation
  • How to assess how you’re tracking against achieving value against the strategy
  • The importance of culture within a Data Strategy
  • The relationship between culture and maturity
  • Why he wrote a book on this topic

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In Episode 17 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Robert Bond, Senior Counsel at Bristows Law, where they discuss what really happens when Privacy, Compliance and Ethics issues arise within an organisation.

Robert is not our atypical guest, but with over 20 years of experience in working within Data Protection law, Robert is able to give us some truly unique insights into the consequences of getting this wrong. This includes:

  • How being kept awake by his next-door neighbour at 3am resulted in his career to date
  • How companies have been collecting data since the early 80's
  • The importance of being able to articulate to your customers what the value exchange is of having their data
  • Why recent breaches have made the public more aware of the value of their data
  • How the sum of the fine doesn’t come close to the damage to brand and reputation
  • Why the “I Accept” button is built on lies
  • That a single notice on your website won’t suffice
  • Why you don’t necessarily require consent to legally collect and use peoples data
  • Why your data in the public domain (social media) is fair game
  • The impacts your data estate can have on investment
  • Real-life examples of the common mistakes and the consequences they caused
  • How to translate compliance into ROI
  • Why there will be increasingly more focus on governance and ethics over the next 5 years

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In Episode 31 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, CEO at Herman Heyns where they discuss why most organizations struggle to maximise their data opportunity which includes: What’s the biggest obstacle/challenge for organisations trying to realise value through the use of Data & Analytics? Why the gap between the data we have and the data we need so big The solutions that are available to combat this Why so many organisations start at the wrong place How we tackle this problem Why Data Offices have struggled to close this gap
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FAQ

How many episodes does Driven by Data: The Podcast have?

Driven by Data: The Podcast currently has 210 episodes available.

What topics does Driven by Data: The Podcast cover?

The podcast is about News, Tech News, Podcasts and Technology.

What is the most popular episode on Driven by Data: The Podcast?

The episode title 'S2 | Ep 27 | Product Thinking V Data Product V Data as a Product with Rob Wadsworth, Director of Enterprise Data for Kin + Carta Europe' is the most popular.

What is the average episode length on Driven by Data: The Podcast?

The average episode length on Driven by Data: The Podcast is 49 minutes.

How often are episodes of Driven by Data: The Podcast released?

Episodes of Driven by Data: The Podcast are typically released every 7 days.

When was the first episode of Driven by Data: The Podcast?

The first episode of Driven by Data: The Podcast was released on Oct 13, 2020.

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