Driven by Data: The Podcast

In Episode 4 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Director of Data & Insight at Collinson, where they discuss how to maximise value by combining research and analytics.

Having had success by combining the two throughout her career, Kate was able to provide great insight into the key considerations of merging these two capabilities, which includes:

• The purpose of a research team
• How it aids the wider Data & Analytics capability
• Why they are often housed separately
• How to identifying the gap (between what customers do & what they say they do & why)
• The potential of leveraging these two disciplines 'under one roof'
• The common challenges of using this hybrid model
• The specific opportunities to add value
• Where to begin

In Episode 17 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Robert Bond, Senior Counsel at Bristows Law, where they discuss what really happens when Privacy, Compliance and Ethics issues arise within an organisation.

Robert is not our atypical guest, but with over 20 years of experience in working within Data Protection law, Robert is able to give us some truly unique insights into the consequences of getting this wrong. This includes:

• How being kept awake by his next-door neighbour at 3am resulted in his career to date
• How companies have been collecting data since the early 80's
• The importance of being able to articulate to your customers what the value exchange is of having their data
• Why recent breaches have made the public more aware of the value of their data
• How the sum of the fine doesn’t come close to the damage to brand and reputation
• Why the “I Accept” button is built on lies
• That a single notice on your website won’t suffice
• Why you don’t necessarily require consent to legally collect and use peoples data
• Why your data in the public domain (social media) is fair game
• The impacts your data estate can have on investment
• Real-life examples of the common mistakes and the consequences they caused
• How to translate compliance into ROI
• Why there will be increasingly more focus on governance and ethics over the next 5 years

In Episode 18, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susanna Moan, Chief Data Officer at Currys Plc, where they discuss how they're using data to create connections to create better customer experiences, which includes;

• Using Data to create customers for life
• The 4 key pillars of the Data Strategy and the thought behind them
• Defining the data strategy prioritisation roadmap
• Ensuring that you’re listening as a CDO
• Focusing on where you’ll get advocacy and usage
• Understanding the difference you’re making from a contribution perspective
• communications plan to market the story and benefits
• Aligning the business, data and customer strategies
• Why they have a tagline that surmises the data strategy
• Articulating the breadth of what a chief data office should do
• Segmenting the strategy into collect, protect and use
• The importance of thinking about usage at the beginning
• Reducing technology costs
• Why data platform projects aren’t exciting to CEO’s, but what does interest them
• Using data to create connected partnerships that create better customer experience and also make money
• Balancing the needs of intergenerational customer expectations
• Hyper personalisation needs and the relationship with security
• The role of GenAI in the world of retail and 3 internal POCs for internal use cases
• Managing GenAI interest from the ExCo

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 27, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tom Betts, Group Data Director at Kingfisher Plc , where they discuss the complexities, challenges and opportunities of building a centralised data function at a group level to support multiple operating brands, which includes;

• His journey from DJ to Travel Agent to CDO
• Studying Artificial Intelligence in the early 2000s
• Organising a centralised data domain to serve a multi-brand business
• Being the first data leader at group level
• The benefits and challenges of starting from a blank canvas
• The challenge of attracting talent as a group company that people haven't heard of
• Building a data-led customer experience as a pillar of a corporate strategy
• Deciding which capabilities sit within the operating companies versus what is centralised at the group level
• Working out where the biggest opportunities lie across multiple brands
• Adopting different ways of working within different teams
• The importance of meeting each operating company where they are and not having a group approach to everything
• Dealing with different; cultures, literacy, adoption and maturity across the different brands
• The core use cases that are scalable and reusable across different operating companies
• Building an orchestration framework for Generative AI tools
• Using gamification as a tool for education and upskilling
• The benefits of building working prototypes to drive buy-in and adoption
• Building a customer-facing generative AI solution
• Understanding and mitigating the risks of a customer-facing GenAi solution
• Considering the risks of inaction
• Why you’ll always learn more from just doing
• Why the role of Chief AI Officer is not needed in isolation
• Why it’s important to have teams that are delivering DS/AI solutions to go as end-to-end as possible in a cross-functional way
• Why it’s faster to build things than it is to leverage what has been built

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 15, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Heather Wade, Data Transformation Director at Johnson Matthey, where they discuss research findings that attempt to understand what happens when risks outweigh benefits, which includes;

• Learnings from taking all the best bits from consumer data into a different industry
• The reason for undertaking a DBA
• Why there’s so much research written about the benefits of data but very little about the risks
• Understanding the different types of risks your organisation faces
• Delivering a piece of research about how firms tackle data related risks
• Why there’s much more risk than the traditional cyber or privacy risks
• Focusing on qualitative research as opposed to quantitative
• How the research uncovered the differences in the CDO/Data Leader role
• Whether the CDO tenure forces us to focus on value and benefits as opposed to risk
• Discussing the risks of inaction as opposed to selling benefits
• How the people and culture element of teams pose a large threat
• The lack of difference between regulated versus unregulated industries
• How firms should approach the balance between benefits and risk
• Measuring potential risks
• Why the biggest risks could be the lack of clarity around what a data function exists to do
• Managing grey areas of risk (like sustainability)

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.