Driven by Data: The Podcast

In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:

• How the marketplace for consumer data has changed

• The rise of the walled gardens

• Defining relevant use cases that deliver the most value

• How to calculate effort versus value

• Using Data Science to predict ROI

• The emergence of cleanrooms

• Consumer identity & privacy will be guarded commodity

• People still do want to be targeted, what they don’t want is to be sold to

• Why 10:1 provides greater ROI than 1:1

• How that reduces certain privacy concerns

• Why an individual consumer journey is a “pipe dream”

• Getting the balance right between privacy and innovation

• The importance of successful use cases

• The importance of collaboration between the CDO & CMO

• Level of investment from lead to sale

• The Rubik’s cube between brand advertising and performance media

• Embracing the connected consumer journey

• The importance of consumer experience

• Why people will be the future of the modern-day data platform

In Episode 10 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Bill Schmarzo, Customer Advocate and Data Management Incubation at Dell Technologies, where they discuss how things have gone since his first appearance on the podcast, which includes:

• What his new role at Dell Technologies entails
• Why he's getting the chance to put his money where his mouth is
• Why the transition away from the CIO was required and has happened
• How his prediction that there will be a CDMO (Chief Data Monetization Officer) is unfolding
• How the Data Leader is now the person responsible for quantifying value from Data
• Dell's approach to motivating and guiding organizing to becoming data-focused
• The importance of an organization understanding their data
• Why storing data is not enough and prevents organizations from driving value from their data
• How are organizations applying data and analytics to drive quantifiable benefits

In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes;

• The separation of data from technology
• Why companies start their Data & Analytics journey without a strategy
• The major risks of doing so
• The requirement of brutal prioritization
• The importance of continuously selling the value of your strategy
• How to articulate the value in different ways to specific audiences
• Any strategy should exist exclusively to support the business objectives
• Why you need to understand levels of maturity to articulate value
• The importance of incrementality in seeing the value of your strategy
• Why financials will often determine the strategy
• The timescales of developing the Data Strategy
• A framework of how to develop a Data Strategy
• Why the ability of data consumers is critical to a Data Strategy
• Why technology shouldn’t be your first conversation
• How to assess how you’re tracking against achieving value against the strategy
• The importance of culture within a Data Strategy
• The relationship between culture and maturity
• Why he wrote a book on this topic

In Episode 17 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Robert Bond, Senior Counsel at Bristows Law, where they discuss what really happens when Privacy, Compliance and Ethics issues arise within an organisation.

Robert is not our atypical guest, but with over 20 years of experience in working within Data Protection law, Robert is able to give us some truly unique insights into the consequences of getting this wrong. This includes:

• How being kept awake by his next-door neighbour at 3am resulted in his career to date
• How companies have been collecting data since the early 80's
• The importance of being able to articulate to your customers what the value exchange is of having their data
• Why recent breaches have made the public more aware of the value of their data
• How the sum of the fine doesn’t come close to the damage to brand and reputation
• Why the “I Accept” button is built on lies
• That a single notice on your website won’t suffice
• Why you don’t necessarily require consent to legally collect and use peoples data
• Why your data in the public domain (social media) is fair game
• The impacts your data estate can have on investment
• Real-life examples of the common mistakes and the consequences they caused
• How to translate compliance into ROI
• Why there will be increasingly more focus on governance and ethics over the next 5 years