COVID-19 for Car Dealers

04/02/20 • 9 min

Down Payment: The Podcast for Used Car Dealers

With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers.
The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a "new normal" where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.

Previous Episode

5 Ways to Optimize Your Video for Facebook

In this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical component.
In summary, the tips are:
1- Don't use your TV commercials on Facebook. They typically do not do well on that platform.
2- Use "square" video. Square video, as opposed to horizontal video, is more prominent on the mobile newsfeed.
3- Keep your videos short on Facebook. 30 seconds or less is usually best.
4- Have an in-house video production capability. It is ok for video to look a little amateurish.
5- Always try to offer some value to your audience for watching the video. Don't try to make hard sales pitches. TV commercials get ignored on Facebook.
Down Payment now has a Facebook group! This Facebook group is an opportunity to continue the discussion started on the podcast and for used car industry professionals to network, share ideas and collaborate. Find the group at https://www.facebook.com/groups/downpaymentpodcast/

Next Episode

Fight COVID19 with a Dealership Cleaning and Disinfection Program

Success for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection at the dealership. To combat these concerns, dealers need to implement a vigorous cleaning and disinfection program.
The following resources will help you develop a program that works for your dealership: