5 Ways to Optimize Your Video for Facebook
09/12/19 • 6 min
In this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical component.
In summary, the tips are:
1- Don't use your TV commercials on Facebook. They typically do not do well on that platform.
2- Use "square" video. Square video, as opposed to horizontal video, is more prominent on the mobile newsfeed.
3- Keep your videos short on Facebook. 30 seconds or less is usually best.
4- Have an in-house video production capability. It is ok for video to look a little amateurish.
5- Always try to offer some value to your audience for watching the video. Don't try to make hard sales pitches. TV commercials get ignored on Facebook.
Down Payment now has a Facebook group! This Facebook group is an opportunity to continue the discussion started on the podcast and for used car industry professionals to network, share ideas and collaborate. Find the group at https://www.facebook.com/groups/downpaymentpodcast/
In this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical component.
In summary, the tips are:
1- Don't use your TV commercials on Facebook. They typically do not do well on that platform.
2- Use "square" video. Square video, as opposed to horizontal video, is more prominent on the mobile newsfeed.
3- Keep your videos short on Facebook. 30 seconds or less is usually best.
4- Have an in-house video production capability. It is ok for video to look a little amateurish.
5- Always try to offer some value to your audience for watching the video. Don't try to make hard sales pitches. TV commercials get ignored on Facebook.
Down Payment now has a Facebook group! This Facebook group is an opportunity to continue the discussion started on the podcast and for used car industry professionals to network, share ideas and collaborate. Find the group at https://www.facebook.com/groups/downpaymentpodcast/
Previous Episode
Get Amazing Branding with New Top Level Domains
There is an amazing branding opportunity available for car dealers by utilizing new Top Level Domains. The traditional Top Level Domains such as .com, .org, and .net have become saturated and it is hard to find good, easily brandable ones nowadays.
New Top Level Domains such as .car, .finance and .loans have not yet been extensively used and provide dealers an opportunity to get memorable domains that can be easily communicated in formats such as radio.
Next Episode
COVID-19 for Car Dealers
With this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers.
The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a "new normal" where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.
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