THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE

06/04/20 • 50 min

Doug Morneau

The best webinar platforms reach your audience everywhere with Casey Zeman

The whole premise of our products is that we want to help people sell better, leveraging webinar experiences.
You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time.
A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar.

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In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality.

Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is Casey Zeman. He is the founder and CEO of a popular webinar platform called EasyWebinar. It’s a software that has both live and automated webinars. With over 13,000 customers, Casey has figured out what works and what doesn’t in the way of webinars, live broadcasts, and videos for engagement, and how to sell better and engage stronger with your audience and your customers.

On average, his clients are generating 10 to $20,000 a day or 300 to $600,000 per month in recurring revenue. Casey’s superpower is providing sales and scalability systems to business owners so they can work less on creating and more on impacting and making more money. He has consulted to companies such as Harper Collins, Estee Lauder, and Dell on video marketing strategies and lead nurture funnels using webinars. He’s built his own multimillion-dollar software company, info product company through the power of live video and webinars.

He’s passionate about bringing these same strategies to your business and mine. Casey is also the best-selling author of a book called Build Your Audience With Live Video, and the creator of TribeMinded Systems, which combines the smart art of automation and engagement to scale a business. So I’d like you to join me in welcoming Casey Zeman to the Real Marketing Real Fast Podcast today. Well, hey, Casey. Super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast.

Casey: Thank you, Doug. Thanks for having me.

Doug: I’m super excited to learn more about you, your platform, and how you’re helping your clients grow their business, generate leads, and increase their sales. Do you want to just give us an overview of your role and what you guys do and how you serve your clients?

Casey: Yeah. I’m the founder of a webinar platform, EasyWebinar, and we have a couple of other software platforms that are going to be rolling out soon. The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. EasyWebinar was designed to be a holistic webinar platform that does live webinars. And then going beyond live webinars into like-live experiences, and also what we consider evergreen webinars, which are webinars that can run 24/7 without you being there, basically just leveraging your best show and across multiple time zones so that no matter where someone is in the world, they can watch it and experience it in a real-time effect, and then take action and get to know you without you always having to be there running a live webinar.

So yeah, that’s what we do for our customers. A lot of our customers are our course creators. Many of them are coaches and consultants. We also have service providers that use our system as well. Anyone who basically is trying to position, and know, like, and trust to sell their programs and their products, those are the type of people that come in and leverage our system. They may start with a live webinar and then move to create an automated webinar, or some just jump straight into creating an automated webinar, leveraging like paid traffic, let’s say. And they create what are considered sales funnels, but leveraging webinars as the sales funnel, in that regard.

Doug: Let’s start at the beginning. You’re saying you’ve got a lot of people that are course creators.

Casey: Yeah.

Doug: Is there like a case study, an example you can walk us through just so we get a really clear picture of what this looks like for the marketer?

Casey: Yeah. We have multiple customers, but let’s say we have Alanna Kaivalya who created a course on, I think it was... I’m not sure where ...

The best webinar platforms reach your audience everywhere with Casey Zeman

The whole premise of our products is that we want to help people sell better, leveraging webinar experiences.
You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time.
A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

SHARE THIS POST: THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE

[just click to tweet]

In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality.

Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Casey: Thank you, Doug. Thanks for having me.

Doug: Let’s start at the beginning. You’re saying you’ve got a lot of people that are course creators.

Casey: Yeah.

Doug: Is there like a case study, an example you can walk us through just so we get a really clear picture of what this looks like for the marketer?

Casey: Yeah. We have multiple customers, but let’s say we have Alanna Kaivalya who created a course on, I think it was... I’m not sure where ...

Previous Episode

BUILD YOUR INFLUENCER MARKETING HUB

Build your influencer marketing hub with Magda Houalla

The big evolution is it’s less about working with these massive superstars on social media as the only influencer marketing strategy. It’s about expanding who you consider being influential to your brand and evolving the ways in which you’re interacting with them.
You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an impact on their business and work with them in a really flexible way.
One thing that we look at a lot when it comes to creating an influencer marketing hub is companies that invest in their customers first and foremost and because of that, they are retaining customers at a higher rate.
When we think about the future of where influencer marketing and where community intelligence marketing is headed, I think it really is headed in a way where people will want to see data behind the work that they’re doing.

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BUILD YOUR INFLUENCER MARKETING HUB

It’s less about working with superstars as the only influencer marketing strategy. It’s about expanding who you consider being influential to your brand and working with them.

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Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we’re going to talk about all things, influence, and community. So, influencer marketing will be one of our topics. So, just before you say, “Hey, I know a lot about that,” we’re going to share some new insights, some new directions from a company that’s taking this platform and this whole community engagement to a whole new level.

In-studio today, I’ve got joining me as my guest, Magda Houalla. And she is the director of marketing and strategy for a company called AspireIQ. And they are one of the leading influencer marketing platforms that empower businesses and brands like you and me to generate creative scale. So, Magda plays a pivotal role in ensuring that all the existing and new brands using this platform are set up for success by aligning their needs and best practices and world-class strategy.

We’re going to talk a lot about analytics and getting ROI and measurement as well. Her guidance has helped several big brands like CVF, Freshly, Bed Bath & Beyond, L.L.Bean, and Walmart both expand their influencer marketing programs, but also to increase ROI. So, stay tuned. Listen in. And I’d like to welcome Magda to the Real Marketing Real Fast podcast today.

Hey Magda, I’m super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast.

Magda Houalla: Thank you so much for having me.

Doug Morneau: Well, I mean, I don’t often get the opportunity to talk to somebody that’s working in the influencer space, and I’m super excited to let you share with our audience. So, do you want to give us just an overview of what you do and what your company does so our audience has a full understanding?

Magda Houalla: Yes, absolutely. So, I am the director of marketing strategy at AspireIQ. And we actually have gone through a bit of an evolution as a business. We really started as an influencer marketing platform in a very organized way to help brands connect with social media influencers, manage their relationships, and analyze all of the results. But right now, really where we’re headed is in this new space of community intelligence.

So, we are a community intelligence platform that empowers brands to build, manage, and grow relationships with anyone who they consider to be influential in their community. So, it could be brands wanting to connect with social media stars. It could be loyal fans. It could be employees, industry experts. There are lots of different people that can have an influence on a brand. So, with our evolution, we wanted to support that.

So, what I do at Aspire IQ is I help our clients craft customized strategies to make sure that all of the community efforts that they’re doing, everything they’re doing with these individuals that are considered to be influential in one way or another to the business, those are laddering up to broader business objectives. So, all of the efforts that they’re putting forward have a huge impact on what they’re doing as a company.

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Next Episode

CUSTOMER JOURNEY MAP, WHY THEY DO OR DON’T BUY

The customer journey map, why they do or don’t buy with Bob Berry

That basic phenomenon of simply not being able to complete the task is one of the major things that we encounter.
The vast majority of what happens on the customer journey is based on individuals, making individual choices within the experiences that we provide them.
You have to find some way to be with them and observe them experiencing all of those things or any one of those things as they experience it. So you get to be inside their heads, inside their hearts, understand their motivations, understand where they’re succeeding, where they’re failing.
One of the great benefits, the beauty of digital marketing is that we collect all this data and over the last 20 years, we’ve gathered a tremendous amount of information about our clients.

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Customer journey success factors have two dimensions. It’s what is the customers or users or prospects success factor, and what is your success factor as a business?

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Doug: Well, welcome back. This is just another episode of Real Marketing Real Fast. Today’s guest is Bob Berry. He is a principal at a company called AnswerLab where he’s guiding companies like Google, Amazon, Facebook, and many others to create new optimal online experiences. He’s also the founder of a company called the Human-Computer Mastermind Academy. I had such a great conversation with Bob. You’re going to want to listen because he’s going to help you understand and answer the question of why. Why do people engage with your brand? Why do people engage through social media, why don’t they? Why do they buy, why don’t they buy it? What experience are they having when they’re interacting with you?

Bob’s experience is helping businesses confront the world-changing pandemic shock that’s happening, that’s rocking the world, but he teaches you how to relearn what your customer’s experiencing, what your customers want and what your customers expect and how do we as business owners create this optimal online experience as fast as we can to make sure that we’re able to compete and win in our business. I’d like to welcome Bob to the Real Marketing Real Fast podcast today. Hey, Bob, super excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast.

Bob Berry: Thanks, Doug. Glad to be here, looking forward to having a chat with you.

Doug: Well, you might be, and this isn’t a comment on my other guests, but you might be the smartest academic person that I’ve had on my show. I was looking through all the details and what you do, but what I really admire is that you apply it to help your clients move the dial, increase their business efficiency and make it more profitable. Do you want to share with our listeners just a little bit about what it is that you do and how you make that happen?

Bob Berry: Yeah. I appreciate that. Yes. My expertise is user experience and we define that pretty broadly. We look at the full context of what prospects customers, users are doing in their lives, whether they’re a B2B for a personal perspective, or B2C from a business perspective. We really want to understand who these people are as purchasers, as potential clients, as collaborators, whatever role we see them and we really want to understand what their lives are and really understand how they make decisions.

What is it that motivates them? What are their needs, their interests, their passions, how are they going to engage you as a business? How are they going to respond to whatever marketing programs you have? At the moment in my professional world, that takes two forms. I’m a principal researcher for AnswerLab, which is the premier user experience research company in the US. We work with a lot of major clients but right now I’m doing simultaneous projects for Google, Amazon, FedEx, and Facebook and we’ve worked with them... We work with a number of other major-

Doug: It’s no big well-known brands, right?

Bob Berry: Some, yeah. [crosstalk 00:02:59].

Doug: Just [inaudible 00:02:59] guys.

Bob Berry: Then on the other end of the spectrum, I have my own online consultancy and digital academy, which is called ItsTheUsers.com. Because there are a lot of people that want to learn about this art, this science, and can’t afford what those big brands can pay to do the research that they do and so we introduce people to this whole world and really help them understand their users, their customer population, and find out how those people are going to make the best decision...