“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.

They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.

(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5

Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGj

Connect with AJ & Mike:

AJ Harper:

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/