Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

John Ruhlin, Gift*ology

Todd Herman, The Alter Ego Effect

Kristina Paider, https://a.co/d/aLoLn3ahttps://a.co/d/aLoLn3a

Joseph Nguyen, Don’t Believe Everything You Think

Mark Manson, The Subtle Art of Not Giving a F*ck

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials:

IG

FB

LinkedIn

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

10-10-10, by Suzy Welch: https://a.co/d/gyaagMv

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

FB: https://www.facebook.com/AJHarperAuthors

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Welcome to the first episode of Don’t Write That Book, where AJ Harper and Mike Michalowicz will share their journey as authors, with plenty of tips and earned wisdom from their decade and change of co-writing best-selling books together.

In this episode, they’ll talk about the mindset shift that they wish all authors would make, from thinking a book is only a “better business card” to knowing that it requires time and careful consideration to write a must-read, a book that can truly change a reader’s life. You’ll also hear about how they met and started writing game-changing books.

They’ll share their fundamental belief that if the reader is the focus, it can answer every question you have about writing a transformational book. From this core value, they’ll explain how this helps authors meet their reader where they are. You’ll learn how the “reader first” mindset can help writers filter content and draft a transformational outline, and even help in marketing.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books Mentioned:

Ramit Sethi’s I’ll Teach You How to be Rich: https://a.co/d/g0nK8LS

Rick Rubin’s The Creative Act: https://a.co/d/bf02xBc

Connect with AJ & Mike:

AJ Harper:

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources_:_ https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources_:_ https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.

They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.

(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5

Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGj

Connect with AJ & Mike:

AJ Harper:

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

The Artist’s Way, by Julia Cameron

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials:

IG

FB

LinkedIn