Bill Baker: The New Imperative of Place Branding

08/12/19 • 27 min

DMOU: Destination Marketing Organization University

Bill Baker’s latest book is called “Place Branding for Small Cities, Regions & Downtowns.” We recently caught up with Bill to learn more about the new book and, more importantly, where he sees the future of Place Branding taking us all. Armed with several case studies to drive home his philosophies, Bill suggests that destination logos may well be giving way to font type to represent a brand...and several other game-changing concepts. Oh yeah...and there's a story about bagpipes and a kilt in there, too.

Previous Episode

Deb Archer: No Fear Advocacy

When Destination Madison publicly endorsed an ambitious lakefront hotel project a decade ago, the push-back was as unexpected as it was swift. While a scaled back version of the project eventually came to fruition, CEO Deb Archer took steps to ensure that the organization would never be in that position again. In this episode of DMOU, Deb recounts the process and shares how her DMO developed a “Decision Matrix” tool that vets every project or legislative initiative that comes before it. You’ll also learn how a Destination Madison-sponsored public art project impacted the community in multiple ways.

Next Episode

Katie Cook: Next-Gen Trends in Digital Destination Marketing

What keeps one of the top Digital Marketers in the DMO space up at night? Visit Austin’s Katie Cook shares her thoughts on the new expectations regrading attribution, new tracking tools that enable smarter marketing decisions (as well as destination development advocacy) and what’s around the next corner (both exciting and potentially disturbing). Plus...a brief travelogue from an island destination you've likely never visited.