Email Marketing for Divorce Coaches: Your Secret Weapon

04/23/25 • 28 min

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Have you been pouring endless energy into social media with minimal return for your divorce coaching practice? It might be time to unlock the most powerful marketing tool you're probably neglecting—your email list.
Trust serves as the cornerstone of the coach-client relationship, particularly when guiding someone through the emotional complexities of divorce. While social platforms broadcast your message widely, they lack the intimacy and privacy that email marketing delivers directly to your ideal client's inbox. As we often remind our coaching community, "If social media is the cocktail party, email marketing is meeting up for coffee."
The statistics don't lie—email marketing consistently outperforms social media in conversion rates, especially for service-based businesses like divorce coaching. Why? Because your subscribers have already demonstrated interest by sharing their email address, creating a warm lead that's significantly more likely to become a paying client. Plus, you completely own this asset. No algorithm changes, no shadow bans, no disappearing followers—just a direct line to people who've expressed interest in your expertise.
We walk you through creating compelling lead magnets that address specific pain points for divorcing individuals—from co-parenting communication guides to money-saving divorce checklists. The real magic happens in what follows: a thoughtfully crafted nurture sequence that builds trust, demonstrates your expertise, and gently guides potential clients toward working with you. Most importantly, we share how to confidently extend invitations to your services without coming across as pushy or sales-focused.
Whether you're just starting your coaching practice or looking to grow your established business, this episode provides a clear roadmap for building an email strategy that converts interested prospects into paying clients. Take one action step this week—choose an email provider, brainstorm lead magnet ideas, or draft your first nurture sequence. Your future clients are waiting in your inbox!

Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: @divorcecoachesacademy
LinkedIn: divorce-coaches-academy
Email: [email protected]

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Previous Episode

Raising the Bar: Introducing the Divorce Coaches Institute Australia

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We're pleased to welcome back Anne-Marie Cade, our DCA Director of Learning and Development for Australia. And she's here with some very exciting news.

Anne-Marie along with fellow DCA certified divorce coaches Amy Voller, Tahli Fitzpatrick and Marg Doherty have launched the Divorce Coaches Institute Australia (DCIA).

Alongside their international colleagues, they identified a critical need to establish a secure and ethically driven service for Australians undergoing separation or divorce.

Recognizing the absence of regulations in the coaching industry, they were increasingly concerned about the lack of ethical standards and professional oversight and the absence of support for clients in the event of an unsuccessful coaching relationship.

All coaches admitted to DCIA are vetted and have been certified through select reputable and approved international training providers. Their coaches adhere to professional standards and follow a code of ethics, which ensures the well-being of clients and maintains the integrity of our profession.

Listen in to learn how Anne-Marie and her colleagues are raising the bar on professional standards in Australia.

Learn more about DCIA and find a coach:

Divorce Coaches Institute Australia website