#145: BJ Fogg - Creating Tiny Habits
01/21/20 • 37 min
Our guest on the podcast today is BJ Fogg, world-renowned behavioral scientist and the founder of Stanford’s behavior design lab. BJ’s new book, Tiny Habits: The Small Changes That Change Everything, he examines the fundamentals of what it takes to modify our habits and lays out a framework for individuals to make small adjustments that lead to lasting change.
Many authors once dreamed of writing a book, but BJ can state unequivocally that this book exists because of a dream. When he began teaching the concepts of Tiny Habits as far back as 2011, he was frequently asked when the book would come out—but unfortunately for his students, BJ wasn’t writing a book. He didn’t have the time. However, his priorities changed when he had a terrifying dream where he was about to die in a plane crash. The thought that remained with him long after that night was his gut reaction of deep, deep regret that he had never shared his work in a way that would help people outside of his classroom. BJ had long had the technical ability to write a book, and he was constantly being prompted to write the book, but now, the final piece of the equation slipped into place: BJ had motivation.
There are many other pearls of wisdom sprinkled throughout our conversation, and I’m excited to share it with you. If you enjoy what you hear I hope you feel motivated to pay it forward and share the episode with someone you know.
Show notes: https://whitneyjohnson.com/podcast
Our guest on the podcast today is BJ Fogg, world-renowned behavioral scientist and the founder of Stanford’s behavior design lab. BJ’s new book, Tiny Habits: The Small Changes That Change Everything, he examines the fundamentals of what it takes to modify our habits and lays out a framework for individuals to make small adjustments that lead to lasting change.
Many authors once dreamed of writing a book, but BJ can state unequivocally that this book exists because of a dream. When he began teaching the concepts of Tiny Habits as far back as 2011, he was frequently asked when the book would come out—but unfortunately for his students, BJ wasn’t writing a book. He didn’t have the time. However, his priorities changed when he had a terrifying dream where he was about to die in a plane crash. The thought that remained with him long after that night was his gut reaction of deep, deep regret that he had never shared his work in a way that would help people outside of his classroom. BJ had long had the technical ability to write a book, and he was constantly being prompted to write the book, but now, the final piece of the equation slipped into place: BJ had motivation.
There are many other pearls of wisdom sprinkled throughout our conversation, and I’m excited to share it with you. If you enjoy what you hear I hope you feel motivated to pay it forward and share the episode with someone you know.
Show notes: https://whitneyjohnson.com/podcast
Previous Episode
#144: Claire Diaz-Ortiz - Finding Social Media Success
My guest today is Claire Diaz-Ortiz, digital strategist and author of the new book Social Media Success for Every Brand. Claire’s journey in social media expertise began as an early user of Twitter, and to put that in perspective, her Twitter handle is @claire. That’s it. No other words, numbers, or symbols. Just @claire. After effectively using the platform to raise funds and promote awareness for her nonprofit organization, Twitter hired her to help others do the same and proactively make a positive change in the world.
Claire took this experience and successfully pivoted into consulting with startups on their branding and marketing strategy. She would create detailed marketing plans, including a strategic social media presence, but she began to notice an unfortunate trend: many clients firmly believed that their best social media strategy was to have a post “go viral.”
“I think there is this crazy mistaken idea that social media is really only good for, quote on quote, going viral. And that, thus, that is your only strategy when it comes to being on social media....[a]nd it was only after kind of this experience and me thinking through it in my head that I really realized that a clear solution needed to be found.”
Her solution was to create the SHARE model, a social media strategy based on the principles of the StoryBrand marketing framework developed by Donald Miller. SHARE is an acronym for the components of the strategy, and you’ll want to have a pen and paper ready to take notes when Claire outlines it on the podcast today.
Full show notes and links at https://whitneyjohnson.com/podcast
Next Episode
#146: Angela Blanchard - The Measure of a Great City
Our guest today is Angela Blanchard, a globally recognized expert practitioner in community development, disaster recovery, and effective long-term integration for immigrants and refugees.
It may be sad to think about, but we have culturally become accustomed to seeing the immediate aftermath of natural disasters. Dramatic visuals of fleeing citizens, devastated buildings, and heroic rescues fill social media feeds for the days immediately following the unthinkable.
Join us as we discuss the measure of a great city, the concept of “No one’s coming,” and how when everything is lost we can be the ones to stand in the gap and stabilize those who have been disrupted in unthinkable ways.
Full Show Notes and Transcript - https://whitneyjohnson.com/angela-blanchard
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