#145: BJ Fogg - Creating Tiny Habits

Our guest on the podcast today is BJ Fogg, world-renowned behavioral scientist and the founder of Stanford’s behavior design lab. BJ’s new book, Tiny Habits: The Small Changes That Change Everything, he examines the fundamentals of what it takes to modify our habits and lays out a framework for individuals to make small adjustments that lead to lasting change.

Many authors once dreamed of writing a book, but BJ can state unequivocally that this book exists because of a dream. When he began teaching the concepts of Tiny Habits as far back as 2011, he was frequently asked when the book would come out—but unfortunately for his students, BJ wasn’t writing a book. He didn’t have the time. However, his priorities changed when he had a terrifying dream where he was about to die in a plane crash. The thought that remained with him long after that night was his gut reaction of deep, deep regret that he had never shared his work in a way that would help people outside of his classroom. BJ had long had the technical ability to write a book, and he was constantly being prompted to write the book, but now, the final piece of the equation slipped into place: BJ had motivation.

There are many other pearls of wisdom sprinkled throughout our conversation, and I’m excited to share it with you. If you enjoy what you hear I hope you feel motivated to pay it forward and share the episode with someone you know.

Show notes: https://whitneyjohnson.com/podcast