Episode 273: How Nicole Dobransky Niched Down To Level Up Her Social Media & Sales Game

05/09/24 • 41 min

Katy and Melanie have a special guest today on the Direct Sales Done Right podcast. Nicole Dobransky is the featured speaker in the monthly session for this month in The Collective; she is talking about niching down. Nicole makes niching down sound simple and doable. Tune in to hear her share her story and how she rose to the top with her niche.
Follow Nicole on Instagram here: https://www.instagram.com/Fitnessfatale
Check out The Collective membership here: https://bit.ly/4d8b6ge
Check out The Chic Branding Experience here: https://bit.ly/4cAyxhI
Niche Down Level Up Workbook: https://services.chicinfluencer.com/offers/6tKdvQX8
HIGHLIGHTS:

5:23 Meet Nicole! Her story and how she got into direct sales.

7:02: How Nicole started her P90X journey and blog

8:17 Nicoles ah-ha moment around health and wellness

10:11 How Nicole starting coaching with BODi

11:54 What Nicoles business first looked like, what her content was based on, and the results she had

14:32 How Nicoles niche has changed over time

19:11 Strategy and data behind changing niche
24:10 Going back to Nicoles start with health and wellness

28:37 Why Katy believes niche is so important

29:20 How Nicole talks about the business opportunity

33:50 Why Melanie believes mindset work is so important

35:05 How Nicole would guide someone to gain clarity in their niche

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify

5:23 Meet Nicole! Her story and how she got into direct sales.

7:02: How Nicole started her P90X journey and blog

8:17 Nicoles ah-ha moment around health and wellness

10:11 How Nicole starting coaching with BODi

11:54 What Nicoles business first looked like, what her content was based on, and the results she had

14:32 How Nicoles niche has changed over time

19:11 Strategy and data behind changing niche
24:10 Going back to Nicoles start with health and wellness

28:37 Why Katy believes niche is so important

29:20 How Nicole talks about the business opportunity

33:50 Why Melanie believes mindset work is so important

35:05 How Nicole would guide someone to gain clarity in their niche

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify

Previous Episode

Episode 267: Authenticity & Energy: Your Selling Superpower with Danielle Natoni

Since energy contagious, are you showing up authentically on your social media?
On this week on the Direct Sales Done Right podcast Katy is interviewing Danielle Natoni.
Danielle opens up about her start in direct sales. It took her about 8 months into her business to make a positive shift that in return made her more authentic in her story. She began to cultivate relationships and build a community that is based around her authentic self. She chose to show up as the example of the products and programs rather than just selling her products.
Danielle shares how she went from selling fitness to showing up authentically to build her business to the place she is in today.
Danielle shares her journey over the last 14 years in direct sales, how she's evolved, and the way she runs her business in this season of her life!
HIGHLIGHTS:
2:58 Danielles story about starting direct sales.
7:39 Energy is everything.
9:58 Sharing over selling.
12:45 Consistency on stories - what selling looks like on social media as serving.
15:39 Rise & Energize.
17:53 Outside perspective of your social media.
19:18 Speaking inclusively.
20:22 Interaction on social media.
21:38 Book Of Boundaries: https://amzn.to/3TAGV8z
29:30 How Danielle runs her support and accountability groups
33:50: Danielles biggest palm to forehead moment.
Follow Danielle on Instagram here: https://www.instagram.com/daniellenatoni/
Check out the Chic Branding Experience here: https://bit.ly/4cAyxhI
Use The Code PODCAST50CBE to save $50!
**Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount.
Need more social media posts? Steal Melanies 30 prompts here:
30 prompts for business posts: https://chicinfluencer.com/30-social-media-prompts/

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify

Next Episode

Episode 274: Confident Selling In The DM’s With Jillian Murphy

Jillian was a master in the sales world for over 28 years before covid hit leading her to unfortunately lose her job. After losing her position at her corporate job, Jillian took it upon herself to help anyone in the sales field learn how to sell better! She started a private Facebook group and the rest is history. Tune into this week of the Direct Sales Done Right Podcast to learn how Jillian was a powerhouse in sales in the corporate space to how she moved to on and offline selling!

Jillian talks about common mistakes in sales, how to strengthen your selling practices, tweaking your messaging, and using your social media to make the connections that move your business forward.

Check Out Jillian here:

WEBSITE: https://thejillianmurphy.com/

INSTAGRAM: https://www.instagram.com/thejillianmurphy/
Scale Your Sales Podcast: https://podcasts.apple.com/us/podcast/scale-your-sales-w-jillian-murphy/id1643196871

HIGHLIGHTS:

7:00 Jillian's common mistakes in sales.

8:53 The process to go through to strength sales practices.
11:15 What are you excited about?
12:50 Sales process through the DMs from Jillian.

16:30 Content that has a purpose.
20:00 How to know when to invite.
24:35 Showing up on social media authentically

26:12 Go to advice for objections
31:07 Emotion of why someone might need your product
31:26 Questions to ask back to objections
32:43 Tone to asking questions about objections

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify