Consumer Privacy in the Era of Big, Human Data: Possible?

06/09/15 • 56 min

Digital World with Game Changers, Presented by SAP

The buzz: Privacy. The fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights. Brands can now understand customers like never before, via internal company data and human-created data from social media, mobile and wearable devices. But can your company build insights while protecting consumers’ privacy and gaining their trust? What should you do before rushing to the “art of the possible? Can IoT and privacy co-exist? The experts speak. Eleanor Treharne-Jones, TRUSTe: “Privacy...shouldn't be the price we accept for just getting on the Internet” (Gary Kovacs). Sagi Leizerov, EY: “The answer to effective de-identification of personal information and minimizing privacy risk is not a clear black-and-white. It is rather a constantly morphing 50 shades of gray.” Tim Barker, DataSift: “The future is already here—it's just not very evenly distributed” (William Gibson). Join us for Consumer Privacy in the Era of Big, Human Data: Possible?

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Eating Disruption for Lunch: Digesting Decentralization

The buzz: Decentralizing. In the industrial age, businesses like railroads and electric power companies grew large because centralizing allowed them to deliver improved services to their markets. Now we’re seeing a paradigm shift fueled by technology-enabled de-centralization. Innovations like 3D printing, the Internet of Things, smart watches, mobile technology and Tesla’s standalone battery to power a home or office – all allow us to de-couple from businesses. These exciting – or scary – disruptions have vast implications for the future of your business. Are you ready? The experts speak. Frank Diana, TCS: “The challenge is to rehearse the future and prepare for a range of possibilities” (Fast Future Research). Gray Scott, Futurist: “Nothing comes unannounced, but many can miss the announcement” (Terence McKenna). Timo Elliott, SAP: “Status Quo is, you know, Latin for 'the mess we’re in'” (Ronald Reagan). Join us for Eating Disruption for Lunch: Digesting Decentralization.

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Social Gets Serious: Customer Experience Management Tools

The buzz: Seriously. Social media is the real deal. How? It can help achieve and surpass your customer support goals. Who says? Key findings from a 1000-company research study. Reality? More service interactions are taking place over social channels. Best results: Integrate social media activity with customer engagement strategies. Ready? The experts speak: Brent Leary, CRM Essentials: “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better” (J. Bezos). Joe Hughes, EY: “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing” (T. Roosevelt). Reza Soudagar, SAP: “If you defer investing your time and energy until you see that you need to, chances are it will already be too late” (C. Christensen). Join us for Social Gets Serious: Customer Experience Management Tools.