Popping the Influencer Bubble

11/16/23 • 18 min

Welcome to "Popping the Influencer Bubble" the podcast that dives deep into the world of influencers, shedding light on those who are de-influencing their followers and the PR nightmares that have rocked the social media landscape. In an era dominated by the allure of online personalities, it's crucial to examine the less glamorous side of influencer culture. Join Digital PR students Sydney Pendergast, Kaylie Norris, and Sunny Weisenberger as we unravel the stories of influencers who, intentionally or unintentionally, are de-influencing their audiences. In addition, we'll dissect the PR nightmares that have been proven through the social media realm. From ill-conceived marketing campaigns to controversial statements and actions, we'll explore the fallout and consequences that influencers face from the Kardashians to Family Vloggers, and how they become the center of public scrutiny.

Previous Episode

PR in Sports: Connor Bedard

In this episode of the Digital PR podcast we are entering the sports world into the NHL. We will be talking about Connor Bedard and his meteoric rise to stardom, and explore how the NHL has capitalized on this. Connor Bedard is a polarizing figure and has brought a lot of eyes to the NHL. The NHL and the Blackhawks social teams have done a wonderful job promoting Bedard and creating hype about his arrival.

Next Episode

The PR Predicament - Debunking PR Myths and Misconceptions

Dive into the PR world with The PR Predicament, where two PR practitioners, Eve and Cami, talk about every part of the profession. Join us as we discuss the misrepresentations of PR in the media, referencing characters like Samantha from "Sex and the City" and Olivia Pope from "Scandal." We highlight the misconception of PR work as glamorous and effortless, contrary to the profession's complex, strategic and often misunderstood nature. Together, we emphasize the importance of transparency, ethical practices and the evolving role of digital PR in today's landscape. The conversation dives into the challenges of explaining PR to family and the need for a more accurate portrayal of the profession in media to attract the right talent and respect. Ultimately, we stress the hard work, continuous learning and adaptability required in modern and digital PR. Podcast Show Notes: 0:30 - Introduction 0:51 - PR Has a PR Problem 1:03 - Samantha Jones 2:57 - The Oversimplification of PR 4:28 - Olivia Pope 6:47 - Dramatization of PR 7:05 - PR Ethics 7:48 - Digital Realm 9:25 - Key Takeaways To learn more about how to stay up to date with the latest digital industry updates in November 2023, check out this article: https://twooctobers.com/blog/digital-marketing-industry-updates-november-2023/ Or, for a little bit more entertainment, read this article analyzing PR professionals in the media: https://www.wmagazine.com/culture/emily-paris-sex-city-samantha-jones-absolutely-fabulous-edina-ultimate-pr-powerhouse Be sure to connect with us on LinkedIn to stay updated and tell us what PR practitioner in the media you are! Cami’s LinkedIn: https://www.linkedin.com/in/camrynlanning/ Eve’s LinkedIn: https://www.linkedin.com/in/genevievekrejci/ #PublicRelations #ThePRPredicament #PRMythsDebunked #DigitalPR #EthicalPR #PRonlinechat