The CEO Confidant

07/30/21 • 44 min

In this episode, I interviewed Angel Ribo, the CEO of The CEO Confidant. This man literally has traveled the world in his entire life, helping people start and grow their businesses. As if that’s not amazing enough, he is also fluent in a couple of languages.

Angel shares his journey of helping hundreds of CEOs internationally and what he learned from those experiences. He talks about supporting more than a thousand underprivileged kids in Latin America to become entrepreneurs using local resources through his organization called Wisdom for Kids.

In this episode, we discussed:

How he chose his brand when he left corporate America 5 years ago.
How every CEO and business is different.
The system of expansion and exposure that they use in growing different businesses.
His experience of not invoicing his past clients.
The elements he uses in branding answering the questions who do you want to serve and what you do for them.

Angel shares his goal of 1 million daily reach for his content, and we brainstorm on some ways to achieve it coming up with the following things to help him achieve that goal:

Instead of being on and off with the video content, keep it on.
Make reusable content. Make five bullet points, and each bullet point can be a potential video.
Use caption for accessibility and make it user-friendly for everyone.
Alternate caption and video post
Have a newsletter creating a funnel of people they can reach directly.

Connect and know more about Angel and Thew CEO Confidant here:

LinkedIn: https://www.linkedin.com/in/angelribo/

Instagram: https://www.instagram.com/theceoconfidant

Pinterest: https://pl.pinterest.com/angeletgaruda/

Facebook: https://www.facebook.com/Angel-Ribo-286015821824654/

Twitter: https://twitter.com/angeletgaruda

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

In this episode, we discussed:

How he chose his brand when he left corporate America 5 years ago.
How every CEO and business is different.
The system of expansion and exposure that they use in growing different businesses.
His experience of not invoicing his past clients.
The elements he uses in branding answering the questions who do you want to serve and what you do for them.

Angel shares his goal of 1 million daily reach for his content, and we brainstorm on some ways to achieve it coming up with the following things to help him achieve that goal:

Instead of being on and off with the video content, keep it on.
Make reusable content. Make five bullet points, and each bullet point can be a potential video.
Use caption for accessibility and make it user-friendly for everyone.
Alternate caption and video post
Have a newsletter creating a funnel of people they can reach directly.

Connect and know more about Angel and Thew CEO Confidant here:

LinkedIn: https://www.linkedin.com/in/angelribo/

Instagram: https://www.instagram.com/theceoconfidant

Pinterest: https://pl.pinterest.com/angeletgaruda/

Facebook: https://www.facebook.com/Angel-Ribo-286015821824654/

Twitter: https://twitter.com/angeletgaruda

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Previous Episode

Jube

In this episode, I had a chat with a very good friend of mine, Karan Nijhawan. He is the Founder of Jube.

Karan shares how a disappointing experience at a networking event gave birth to the idea of his business. He talks about the importance of the environment to the growth of each individual. We had a productive brainstorm about some marketing ideas on how to achieve his goals for his business.

In this episode, we discussed:

The founding principle of Jube (Just Be) is that you are the average of the five people you surround yourself with.
How a bad experience at a networking event sparked the idea that eventually became Jube.
The mistake of underestimating the effect of the environment on a person.
Letting people handle things that you don’t want to do but are in their zone of genius.
The principle of who, not how.

As Karan shares the pivot that he is currently applying to his business, shifting from high ticket clients to serving more people at a more affordable price, we discuss the following things to help him achieve that goal:

Profit-sharing in exchange for more hands-on mentoring.
Create an environment such that the community has the "network effect."
Strengthen the community by giving roles to some of the members of the community.
Set of procedures where the community runs itself, and everyone is getting a platform to speak.
Set the vision and let it run, then check the gaps and find ways to improve.

Connect and know more about Karan and Jube here:

Instagram: https://www.instagram.com/letsjube/

Website: https://solopreneursuccessclub.com

LinkedIn: https://www.linkedin.com/in/karannl/

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Next Episode

Flourish & Grit

In this episode, I chat with Emily McGuire of Flourish and Grit. We talk about her journey in her business, including how she thought of the name and how it represents the business's principles. Emily teaches us how working hand in hand with these principles affects their clients’ businesses.

Emily walks us through the email marketing experience as perceived on the other side of the fence, the customers, and how Flourish and Grit work backward to maximize the value of email marketing for their client's business. We discussed their common struggle, which is identifying their niche and how to work with that.

Listen up and enjoy!

In this episode, we discussed:

Emily’s struggle to be taken seriously because of her uncanny ways of doing business and how she eventually won over that prejudice and found her footing in the business.
Emily’s joy as she gets to work with her best friend, who is talented, and how their partnership helps them grow together and grow the business with it.
What inspired the name Flourish and Grit and how it represents both their principles of doing the business and the experience of partnering up with them.
How they work with email marketing holistically to capture high touchpoints that people send to your business to signal they are interested.
Strategies to keep people engaged and how to lead them seamlessly to the purchase process.

Emily shares her struggle of finding the ideal customer to market to and how to tailor their marketing according to that niche. We discussed the following strategies that could help her in this particular area:

Define the value of your services.
Determine how much you want to get paid according to the value you give.
Create a persona of the ideal customer based on that pricing.
Define your image based on the persona of those that can afford you.
Think of a company that you want to work with. Find a way to quantify why you want to work with that company and start checking other similar companies according to the metrics you deduced from that analysis.

Connect and know more about Emily McGuire and Flourish and Grit here:

LinkedIn: https://www.linkedin.com/in/mcguireemily/

Website: https://www.flourishgrit.com

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.