Jube

06/25/21 • 65 min

In this episode, I had a chat with a very good friend of mine, Karan Nijhawan. He is the Founder of Jube.

Karan shares how a disappointing experience at a networking event gave birth to the idea of his business. He talks about the importance of the environment to the growth of each individual. We had a productive brainstorm about some marketing ideas on how to achieve his goals for his business.

In this episode, we discussed:

The founding principle of Jube (Just Be) is that you are the average of the five people you surround yourself with.
How a bad experience at a networking event sparked the idea that eventually became Jube.
The mistake of underestimating the effect of the environment on a person.
Letting people handle things that you don’t want to do but are in their zone of genius.
The principle of who, not how.

As Karan shares the pivot that he is currently applying to his business, shifting from high ticket clients to serving more people at a more affordable price, we discuss the following things to help him achieve that goal:

Profit-sharing in exchange for more hands-on mentoring.
Create an environment such that the community has the "network effect."
Strengthen the community by giving roles to some of the members of the community.
Set of procedures where the community runs itself, and everyone is getting a platform to speak.
Set the vision and let it run, then check the gaps and find ways to improve.

Connect and know more about Karan and Jube here:

Instagram: https://www.instagram.com/letsjube/

Website: https://solopreneursuccessclub.com

LinkedIn: https://www.linkedin.com/in/karannl/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

In this episode, I had a chat with a very good friend of mine, Karan Nijhawan. He is the Founder of Jube.

In this episode, we discussed:

The founding principle of Jube (Just Be) is that you are the average of the five people you surround yourself with.
How a bad experience at a networking event sparked the idea that eventually became Jube.
The mistake of underestimating the effect of the environment on a person.
Letting people handle things that you don’t want to do but are in their zone of genius.
The principle of who, not how.

Profit-sharing in exchange for more hands-on mentoring.
Create an environment such that the community has the "network effect."
Strengthen the community by giving roles to some of the members of the community.
Set of procedures where the community runs itself, and everyone is getting a platform to speak.
Set the vision and let it run, then check the gaps and find ways to improve.

Connect and know more about Karan and Jube here:

Instagram: https://www.instagram.com/letsjube/

Website: https://solopreneursuccessclub.com

LinkedIn: https://www.linkedin.com/in/karannl/

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Previous Episode

Postaga

In this episode, I had a chat with Andrew Cabasso. He is the Founder of Postaga, a software tool that helps marketers connect and build a relationship with their audience through email outreach.

We talk about how business people can save resources in the long run by spending time validating their idea first with the target market. He also shares the benefits of having a co-founder rather than doing everything yourself. Listen up, and you will find a lot of value in this episode.

In this episode, we discussed:

How he taught himself to code and was able to code an app that helps find available time slots for delivery of groceries.
That great idea cannot be a business if no one is willing to pay for it.
Spending a lot of time validating the idea so you don’t waste your time developing a product that eventually will not sell.
His decision to have a co-founder who has skills that complement his and how it reduced the burden of being a start-up where you have to do a lot of things.
The importance of open communication when you work with someone.

As Andrew shares the things that he would want more time for, we discuss the following things to help him in that area:

Trusting and empowering your people as you delegate tasks to them.
Being a mentor through a feedback loop in the process of task approval.
Hiring the right people.
Building a diverse team not just in race but primarily in experience.
Experiment and keep going until you find what works for you. Keep in mind that what works today may not work tomorrow.

Connect and know more about Andrew and his company:

Website: https://postaga.com

Twitter: https://twitter.com/andycabasso

LinkedIn: https://www.linkedin.com/in/andrewcabasso/

Facebook Group: https://www.facebook.com/groups/GrowTogetherSEO/

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Next Episode

The CEO Confidant

In this episode, I interviewed Angel Ribo, the CEO of The CEO Confidant. This man literally has traveled the world in his entire life, helping people start and grow their businesses. As if that’s not amazing enough, he is also fluent in a couple of languages.

Angel shares his journey of helping hundreds of CEOs internationally and what he learned from those experiences. He talks about supporting more than a thousand underprivileged kids in Latin America to become entrepreneurs using local resources through his organization called Wisdom for Kids.

In this episode, we discussed:

How he chose his brand when he left corporate America 5 years ago.
How every CEO and business is different.
The system of expansion and exposure that they use in growing different businesses.
His experience of not invoicing his past clients.
The elements he uses in branding answering the questions who do you want to serve and what you do for them.

Angel shares his goal of 1 million daily reach for his content, and we brainstorm on some ways to achieve it coming up with the following things to help him achieve that goal:

Instead of being on and off with the video content, keep it on.
Make reusable content. Make five bullet points, and each bullet point can be a potential video.
Use caption for accessibility and make it user-friendly for everyone.
Alternate caption and video post
Have a newsletter creating a funnel of people they can reach directly.

Connect and know more about Angel and Thew CEO Confidant here:

LinkedIn: https://www.linkedin.com/in/angelribo/

Instagram: https://www.instagram.com/theceoconfidant

Pinterest: https://pl.pinterest.com/angeletgaruda/

Facebook: https://www.facebook.com/Angel-Ribo-286015821824654/

Twitter: https://twitter.com/angeletgaruda

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.