Digital Marketing for Humans - Flourish & Grit

Flourish & Grit

08/27/21 • 46 min

In this episode, I chat with Emily McGuire of Flourish and Grit. We talk about her journey in her business, including how she thought of the name and how it represents the business's principles. Emily teaches us how working hand in hand with these principles affects their clients’ businesses.

Emily walks us through the email marketing experience as perceived on the other side of the fence, the customers, and how Flourish and Grit work backward to maximize the value of email marketing for their client's business. We discussed their common struggle, which is identifying their niche and how to work with that.

Listen up and enjoy!

In this episode, we discussed:

Emily’s struggle to be taken seriously because of her uncanny ways of doing business and how she eventually won over that prejudice and found her footing in the business.
Emily’s joy as she gets to work with her best friend, who is talented, and how their partnership helps them grow together and grow the business with it.
What inspired the name Flourish and Grit and how it represents both their principles of doing the business and the experience of partnering up with them.
How they work with email marketing holistically to capture high touchpoints that people send to your business to signal they are interested.
Strategies to keep people engaged and how to lead them seamlessly to the purchase process.

Emily shares her struggle of finding the ideal customer to market to and how to tailor their marketing according to that niche. We discussed the following strategies that could help her in this particular area:

Define the value of your services.
Determine how much you want to get paid according to the value you give.
Create a persona of the ideal customer based on that pricing.
Define your image based on the persona of those that can afford you.
Think of a company that you want to work with. Find a way to quantify why you want to work with that company and start checking other similar companies according to the metrics you deduced from that analysis.

Connect and know more about Emily McGuire and Flourish and Grit here:

LinkedIn: https://www.linkedin.com/in/mcguireemily/

Website: https://www.flourishgrit.com

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Listen up and enjoy!

In this episode, we discussed:

Emily’s struggle to be taken seriously because of her uncanny ways of doing business and how she eventually won over that prejudice and found her footing in the business.
Emily’s joy as she gets to work with her best friend, who is talented, and how their partnership helps them grow together and grow the business with it.
What inspired the name Flourish and Grit and how it represents both their principles of doing the business and the experience of partnering up with them.
How they work with email marketing holistically to capture high touchpoints that people send to your business to signal they are interested.
Strategies to keep people engaged and how to lead them seamlessly to the purchase process.

Define the value of your services.
Determine how much you want to get paid according to the value you give.
Create a persona of the ideal customer based on that pricing.
Define your image based on the persona of those that can afford you.
Think of a company that you want to work with. Find a way to quantify why you want to work with that company and start checking other similar companies according to the metrics you deduced from that analysis.

Connect and know more about Emily McGuire and Flourish and Grit here:

LinkedIn: https://www.linkedin.com/in/mcguireemily/

Website: https://www.flourishgrit.com

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Previous Episode

The CEO Confidant

In this episode, I interviewed Angel Ribo, the CEO of The CEO Confidant. This man literally has traveled the world in his entire life, helping people start and grow their businesses. As if that’s not amazing enough, he is also fluent in a couple of languages.

Angel shares his journey of helping hundreds of CEOs internationally and what he learned from those experiences. He talks about supporting more than a thousand underprivileged kids in Latin America to become entrepreneurs using local resources through his organization called Wisdom for Kids.

In this episode, we discussed:

How he chose his brand when he left corporate America 5 years ago.
How every CEO and business is different.
The system of expansion and exposure that they use in growing different businesses.
His experience of not invoicing his past clients.
The elements he uses in branding answering the questions who do you want to serve and what you do for them.

Angel shares his goal of 1 million daily reach for his content, and we brainstorm on some ways to achieve it coming up with the following things to help him achieve that goal:

Instead of being on and off with the video content, keep it on.
Make reusable content. Make five bullet points, and each bullet point can be a potential video.
Use caption for accessibility and make it user-friendly for everyone.
Alternate caption and video post
Have a newsletter creating a funnel of people they can reach directly.

Connect and know more about Angel and Thew CEO Confidant here:

LinkedIn: https://www.linkedin.com/in/angelribo/

Instagram: https://www.instagram.com/theceoconfidant

Pinterest: https://pl.pinterest.com/angeletgaruda/

Facebook: https://www.facebook.com/Angel-Ribo-286015821824654/

Twitter: https://twitter.com/angeletgaruda

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Next Episode

Story Dialogue

In this episode, I interviewed Carmel Finnan of Story Dialogue. She shares about her long journey of finding out what she wanted to do, the longer journey of discovering how she can do it, and the fulfillment of finally doing it.

Carmel talks about the real deal about dialogue and how, when properly executed, it will maximize the effectiveness to deliver its purpose. We discussed her concern of standing out against the increasing noise in the marketplace, especially in social media, and we’ve come up with some really great ways to address it.

Listen up and learn!

In this episode, we talked about:

Carmel’s journey from working in the academe in Ireland to leaving it, becoming self-employed, and establishing her own business.
How she waited for so long, not doing anything because she didn’t know what to do.
How what happened to her friend scared her and became the turning point in her life.
Meeting a businessman in her course that led her to find the need for storytelling in business and found her place in it.
The power of dialogue and how, when executed properly, will give the utmost result needed in any area it is used.

Carmel raised her concern about the increasing noise in social media and how her message can be heard above it. We arrived with the following ways to do this:

Build a community.
Get insights from each other.
Make the community run by itself, with you observing on the sideline and participating as another part of the community.
Choose the right tools.
Implement a game plan.

Connect and know more about Carmel Finnan of Story Dialogue here:

LinkedIn: https://www.linkedin.com/in/carmelfinnan/

Website: https://storydialogue.com/blog/author/carmel/

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.