Digital Marketing for Humans - Apex Nutrition Group

Apex Nutrition Group

03/26/21 • 68 min

In this episode, I chat with Bill O’ Brien, Owner of Apex Nutrition Group and a professional lacrosse athlete. Apex Nutrition Group was founded out of necessity as Bill became concerned with supplements and their effect on his own body as an athlete.

Bill shares his valuable learnings in entrepreneurship and the fascinating effects of supplements on your body, may you be an athlete or a regular person who wants to maximize nutrition for your well-being. Join us and enjoy!

In this episode, we talk about:

Lacrosse and some fascinating stories about it.
Bill’s journey from being a professional athlete and working in a tech company to becoming an entrepreneur, twice over.
When to fight for your passions and when to move on.
The importance of properly-dosed supplements to your body.
How athletes and even ordinary people can benefit from supplements.

As Bill shares with us his 5-year goals for his company, we discuss the following things to help him achieve those:

Find a way to include his brand in some of the other advertising that he makes.
Limit third-party advertising. Remember that you are competing for your audience’s attention span.
Explore other social media channels and have a newsletter focused solely on Apex Nutrition and hire a VA to handle them.
Go live on IG. Make a way to include Apex in third-party advertisements.
Create surveys and polls for customers, interact with them, ask questions.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

In this episode, we talk about:

Lacrosse and some fascinating stories about it.
Bill’s journey from being a professional athlete and working in a tech company to becoming an entrepreneur, twice over.
When to fight for your passions and when to move on.
The importance of properly-dosed supplements to your body.
How athletes and even ordinary people can benefit from supplements.

As Bill shares with us his 5-year goals for his company, we discuss the following things to help him achieve those:

Find a way to include his brand in some of the other advertising that he makes.
Limit third-party advertising. Remember that you are competing for your audience’s attention span.
Explore other social media channels and have a newsletter focused solely on Apex Nutrition and hire a VA to handle them.
Go live on IG. Make a way to include Apex in third-party advertisements.
Create surveys and polls for customers, interact with them, ask questions.

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Previous Episode

Upshift

In this episode, I sat down with Ezra Goldman, Founder, and CEO of Upshift. Upshift is a fractional car subscription company that aims to revolutionize transportation in the urban setting. It has the convenience of having a car you can use every time you need it sans the hassle of maintenance.

We had an exciting throw of ideas on how to address current and future concerns for their business. Listen up and learn from this value-packed episode.

In this episode, we talked about:

The concept of the fractional subscription business, their system, and how it helps their members with the convenient transportation method.
Their vision of replacing car ownership with fuel efficiency, saving money, and eventually improving cities and the environment is their end goal.
How they came up with the business idea and how it transitioned to what it is now.
The improvements they are implementing like the app for members to make it easier for them to access the vehicles they need.
Being dedicated enough to your vision.

As Ezra shares with us their plans and concerns in their business, like parking constraints and availability, we brainstormed and came up with some interesting ideas and solutions:

Survey the users. They are the ones who know about their neighborhood, and therefore, their input can contribute a lot to solving concerns in the parking space.
Partnering up with apartment complexes for parking spaces.
Looking into churches as options for parking because they mostly are just full on Sundays.
Increasing availability through a more streamlined and efficient service experience.
Looking into better data and better technology to maximize parking capacity of certain areas.

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.

Next Episode

Perry Baker Rugby Camp

In this episode, I had a chat with Perry Baker, a two-time professional Rugby Player of the year awardee. He is the founder of Perry Baker, LLC, which is his personal brand.

We talked about the Rugby Camps that he organizes on a consistent basis for those who want to learn more about the skills needed in Rugby sports. Listen up as we discussed the means and way to achieve his goal for these Rugby camps. Enjoy!

In this episode, we talk about:

How Perry started in Rugby and his personal journey of discovering his skills and became a part of a wonderful brotherhood of his teammates.
The sport Rugby and the variations of it.
The factors that helped him become a two-year, back-to-back awardee as the player of the year in Rugby.
How hard work and dedication played a significant role in his success.
Taking every opportunity that comes your way until such a time, you already have to weigh which of the opportunities will best take you to your goals.

As Perry shares with us his long term goal of turning his Rugby camps to different academy branches eventually, we discuss the following things to help him get closer to that goal:

Ask support from his friends and teammates to reach out in their hometowns and set up shop there.
Reach out to youth varsity initiatives and schools with rugby teams and talk to coaches to organize camps in their schools or districts.
Reach out to Rugby communities like clubs and organizations about setting up camps.
Set up a newsletter to constantly be in touch, even to those connections who have not said yes yet. So when the timing is right, it is easier to pitch again.
Creating more YouTube Content like live commentaries on games.

Connect and know more about Perry and his company:

Website: https://www.perrybakerrugby.com

WHAT IS DIGITAL MARKETING FOR HUMANS?

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.