Ad Creative Inspiration - How To Get Awesome Ad Creative Ideas

12/30/19 • 7 min

Today’s episode is about HOW TO GET AWESOME AD CREATIVE IDEAS. Ad creatives are one of the most important things in advertising. It often has the biggest impact on performance. This episode will show you FAST and ACTIONABLE ways to get TONS of awesome ad creative ideas.

K: Look at the Instagram Hashtag of the niche.

This one takes 5 seconds and gives you priceless information.
If my niche is vegan food, look at the IG hashtag “Vegan Recipes”. Immediately you’ll see the top posts, which tells you what content people respond to for this niche.
Look for similarities in the top posts, especially compared to the Recent posts. In this example of Vegan Recipes, immediately I can see that high-resolution closeups of food work well.

E: The Ads Library is amazing to see.

Go to any brand’s Facebook Page, under Transparency click See More, then GO TO AD LIBRARY. This shows you all the ads they are running.
We find following the same few brands closely for months helps you get an idea of trends.
So if you see them testing a bunch of styles in October, and a few months later it’s December and they’re only using ONE of those styles, that tells you this ONE remaining style was the winner of their test, and it likely performed best.
We suggest you follow a small handful of brands with great ads. We like Jeni’s Splendid Ice Creams, Snow Teeth Whitening, ShaperMint, Pet Plate, and Zipify for non-physical products. We have no affiliation with these brands.

K: See the Ads Library of FAST GROWING brands in your niche.

We choose the fastest growing brands because they’re more likely to have strong direct-response advertising than the big corporate brands.
For example, instead of Nike, look at Allbirds. Instead of H&M, look at Everlane.
ALSO, look at FAST GROWING BRANDS who are not in your niche, but have the SAME TARGET AUDIENCE. For example, if you’re a PREMIUM HOME DECOR brand, and your audience is female ages 25-34, look at a brand like Everlane. See their tone, styles, because this is probably the type of content that attracts your target audience.

E: Look at the ads and content of DIRECT COMPETITORS.

Even if you are a small brand, look for who your direct competitors are. There are many ways to find this, but a quick way is to go on SimilarWeb.com, where you can look up your website and see what other sites are commonly visited by your website visitors.
See what marketing angles, language, tone they use. See what content on their feeds does well, and what does poorly.
If you can get an idea of testing trends over time in their Ads Library, you can find insights to save THOUSANDS of dollars on creative testing.

K: The last tip we have is REVIEW SCRAPING. This one is HUGE.

E: If you want examples, screenshots, or have any questions, contact [email protected], and put PODCAST in the subject line. Thanks for listening!

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

K: Look at the Instagram Hashtag of the niche.

This one takes 5 seconds and gives you priceless information.
If my niche is vegan food, look at the IG hashtag “Vegan Recipes”. Immediately you’ll see the top posts, which tells you what content people respond to for this niche.
Look for similarities in the top posts, especially compared to the Recent posts. In this example of Vegan Recipes, immediately I can see that high-resolution closeups of food work well.

E: The Ads Library is amazing to see.

Go to any brand’s Facebook Page, under Transparency click See More, then GO TO AD LIBRARY. This shows you all the ads they are running.
We find following the same few brands closely for months helps you get an idea of trends.
So if you see them testing a bunch of styles in October, and a few months later it’s December and they’re only using ONE of those styles, that tells you this ONE remaining style was the winner of their test, and it likely performed best.
We suggest you follow a small handful of brands with great ads. We like Jeni’s Splendid Ice Creams, Snow Teeth Whitening, ShaperMint, Pet Plate, and Zipify for non-physical products. We have no affiliation with these brands.

K: See the Ads Library of FAST GROWING brands in your niche.

We choose the fastest growing brands because they’re more likely to have strong direct-response advertising than the big corporate brands.
For example, instead of Nike, look at Allbirds. Instead of H&M, look at Everlane.
ALSO, look at FAST GROWING BRANDS who are not in your niche, but have the SAME TARGET AUDIENCE. For example, if you’re a PREMIUM HOME DECOR brand, and your audience is female ages 25-34, look at a brand like Everlane. See their tone, styles, because this is probably the type of content that attracts your target audience.

E: Look at the ads and content of DIRECT COMPETITORS.

Even if you are a small brand, look for who your direct competitors are. There are many ways to find this, but a quick way is to go on SimilarWeb.com, where you can look up your website and see what other sites are commonly visited by your website visitors.
See what marketing angles, language, tone they use. See what content on their feeds does well, and what does poorly.
If you can get an idea of testing trends over time in their Ads Library, you can find insights to save THOUSANDS of dollars on creative testing.

K: The last tip we have is REVIEW SCRAPING. This one is HUGE.

E: If you want examples, screenshots, or have any questions, contact [email protected], and put PODCAST in the subject line. Thanks for listening!

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Previous Episode

What is a Landing Page? The Complete Guide

Today we’re going to be talking about LANDING PAGES. We’ll cover WHAT a landing page is, WHY you should use one, and a TON of best practices.

E: What is a landing page?

A landing page is a dedicated sales page for a specific offer or promotion, with the sole purpose of getting the visitor to take action on that specific offer (add to cart, or complete a lead form).
THIS IS DIFFERENT from a product page in that it can be a little more introductory, educational.
THIS IS DIFFERENT FROM A HOMEPAGE in that it’s more specific to the offer you’re promoting, whereas a homepage often has several options for users to click to maybe learn more about the brand overall, maybe see products, maybe contact customer service, etc. The ONLY action we want the user to do on a landing page take is clicking Add to Cart (or Sign Up).

K: WHY YOU SHOULD USE A LANDING PAGE:

A well-made landing page increases conversion rates for specific offers. If a higher percentage of your traffic converts, then you make much more money.
Even if it just increases your conversion rate from 2% to 4%, that’s DOUBLE the revenue.
Its always easier to increase Conversion Rate from 1% to 2% than doubling ROAS on ads.

Best Practices:

K: NO HEADER NAVIGATION.
- We don’t want visitors to be diverted away from the offer by About Us pages or catalog pages.
- We want them to focus solely on the offer we’re promoting on the landing page.
K: CALL-TO-ACTION BUTTONS ONLY.
- The ONLY buttons on a landing page should be Call-To-Action buttons like "Add to Cart” or “Buy Now” (which adds the item to their cart, NOT just leading them to the product page).
E: LESS IS MORE: simpler designs are way better here. Eliminate as many unnecessary, “loud” visuals as possible.
E: LAYOUT - BASICS:
- From top to bottom, you want a headline, maybe a sub-header right below it, then a hero/main image or video, with a Call to Action button underneath.
  - Everything I just mentioned should be visible with ZERO SCROLLING, on both mobile and desktop.
    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Next Episode

Increasing Customer Lifetime Value (or Improve Repeat Purchase Rate)

Today’s episode is about INCREASING CUSTOMER LIFETIME VALUE.

Customer Lifetime Value is how much you earn from each newly acquired customer.
By increasing the lifetime value of a customer, you can earn more money long-term, AND afford higher acquisition costs on paid advertising.
This is EXTREMELY IMPORTANT as costs to advertise increase.

E: Tip #1: Email

An engaged email list is great for getting repeat purchases out of your customers.
The truth is, the only things you truly own in digital are your website and email lists. Social media and everything else is rented.

K: Tip #2: Organic Social

Many customers likely follow you on social media. Keep them engaged with your brand.
Post a high volume of organic social content on as many platforms as you can. 5 posts a day, ideally.
Use engagement metrics to determine what content is best.
BONUS: look at relevant Instagram hashtags for top-performing organic content inspiration. THIS IS WHAT PEOPLE WHO FOLLOW YOUR NICHE ENJOY SEEING IN THEIR FEEDS.

E: Tip #3: Facebook Groups

Facebook is pushing for this, group posts get more reach than organic posts, they’re even more quote-unquote “organic” than organic posts, and they’re a great way to build a community with your brand.
Groups are becoming what organic social used to be. Since so many people follow so many different things now, the regular news feed is less intimate or personal.
These are great for finding User Generated Content! People post pictures and videos using your product. User generated content is great for ads.

K: Tip #4: Customer Service

Good customer service will make a great impression on customers. They are more likely to do business with you if they know you can address any questions they might have in a timely fashion.
Facebook Chat and Messenger apps are quickly becoming the preferred way for customers to communicate with brands, more so than email or phone. A lot of brands don’t realize this.

E: Tip #5: Customer Feedback Surveys

Incentivize feedback surveys
Bucket.io
You can make custom audiences based on certain peoples responses.

K: Tip $6: Increase Average Order Value:

Increasing your average order value will raise your customer lifetime value. Subscription plans, upsells, bundles, post-purchase upsells, can all help you do this.
Check out our epside increasing Average Order Value that gives you all of the details.

E: If you want examples, screenshots, or have any questions, contact [email protected], and put PODCAST in the subject line. Thanks for listening!

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/