Digital Dominance: Proven Marketing Strategies to Grow Your Service Business - How to use engagement to harness the power of social media... with Aviva Fustochenko

How to use engagement to harness the power of social media... with Aviva Fustochenko

09/04/24 • 27 min

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Summary

In this episode, Aviva Fustochenko, a social media management expert, shares insights and tips on leveraging social media for small service-based businesses. The conversation covers the importance of social media engagement, optimizing content strategies, and utilizing Facebook groups for referrals. Aviva emphasizes the need for businesses to have a strong online presence and the role of branding in social media marketing. The episode concludes with Aviva offering discounts on review management and social media packages for listeners.

Keywords

social media, engagement, content strategies, Facebook groups, referrals, branding, online presence

Takeaways

Mastering social media presence is crucial for small service-based businesses in the digital age.
Engaging with customers on social media platforms is an opportunity to get in front of them and increase visibility.
Facebook groups can be a valuable source of referrals and should be utilized to connect with target audiences.
Consistency in posting and branding is key to building a strong online presence.
Tracking the effectiveness of organic social media posts can be challenging, but indicators such as increased phone calls and website visits can show progress.
Paid ads on social media platforms should be tailored to the target audience and goals of the business.
Branding plays a significant role in social media marketing and helps create easy retrievability for potential customers.
Asking customers where they found the business and using unique codes or phone numbers can help track the effectiveness of social media efforts.

Sound Bites

"A super scary statistic is the average adult spends 3.5 to 4 hours a day on social media."

"The shift that you have to make as a business owner is going from simply consuming social media to being one of the creators and producers on the platform."

"Facebook groups have become one of the number one referral sources to date."

Links

http://www.avfsolutionsgroup.com/

Chapters

00:00 Introduction to the Importance of Social Media Presence
08:39 The Importance of Having a Business Page on Facebook
15:26 Analyzing the Performance of Different Types of Content

Free Website Evaluation: FroBro.com/Dominate

Summary

Keywords

social media, engagement, content strategies, Facebook groups, referrals, branding, online presence

Takeaways

Mastering social media presence is crucial for small service-based businesses in the digital age.
Engaging with customers on social media platforms is an opportunity to get in front of them and increase visibility.
Facebook groups can be a valuable source of referrals and should be utilized to connect with target audiences.
Consistency in posting and branding is key to building a strong online presence.
Tracking the effectiveness of organic social media posts can be challenging, but indicators such as increased phone calls and website visits can show progress.
Paid ads on social media platforms should be tailored to the target audience and goals of the business.
Branding plays a significant role in social media marketing and helps create easy retrievability for potential customers.
Asking customers where they found the business and using unique codes or phone numbers can help track the effectiveness of social media efforts.

Sound Bites

"A super scary statistic is the average adult spends 3.5 to 4 hours a day on social media."

"The shift that you have to make as a business owner is going from simply consuming social media to being one of the creators and producers on the platform."

"Facebook groups have become one of the number one referral sources to date."

Links

http://www.avfsolutionsgroup.com/

Chapters

00:00 Introduction to the Importance of Social Media Presence
08:39 The Importance of Having a Business Page on Facebook
15:26 Analyzing the Performance of Different Types of Content

Free Website Evaluation: FroBro.com/Dominate

Previous Episode

Reaching More Prospects through Influencer Marketing... with Enelin Toneva

Summary

In this episode, Enelin Toneva, CEO and founder of Vivian Agency, discusses influencer marketing for service businesses. She explains that service businesses can still benefit from influencer marketing by allowing influencers to try their services and share their personal experiences. Enelin also emphasizes the importance of working with micro-influencers who have high engagement rates. She advises businesses to track and analyze the success of influencer campaigns and scale based on the top-performing influencers. Enelin recommends considering influencer marketing once a business has established social proof and a successful sales channel. She distinguishes between influencers and brand ambassadors, highlighting the long-term and exclusive nature of brand ambassador relationships. Enelin also discusses the balance between reach and demographic alignment when selecting influencers. She provides guidance on providing information to influencers without stifling their creativity. Enelin concludes by encouraging businesses to explore the opportunities of influencer marketing.

Takeaways

Service businesses can benefit from influencer marketing by allowing influencers to try their services and share their personal experiences.
Working with micro-influencers who have high engagement rates can be more effective than working with larger influencers.
Tracking and analyzing the success of influencer campaigns is crucial for scaling and optimizing results.
Businesses should consider influencer marketing once they have established social proof and a successful sales channel.

Links

https://www.vivianagency.com/

Chapters

00:00 Introduction to Influencer Marketing
01:16 Influencer Marketing for Service Businesses
05:08 Finding Influencers Outside Your Location
06:04 Choosing the Right Influencer
07:02 Engagement with Influencers
08:19 Working with Micro-Influencers
09:54 Working with a Large Number of Influencers
10:17 Paying Influencers
13:49 When to Consider Influencer Marketing
15:07 Influencer vs Brand Ambassador
20:36 Guidance for Affiliate Influencers
23:01 Final Thoughts

Free Website Evaluation: FroBro.com/Dominate

Next Episode

How to Get Your Company Ready for 8 Figure Growth... with Nicole Glover

Summary

Nicole Glover, owner of Glover Strategic Marketing, discusses the importance of being prepared for dramatic business growth. She emphasizes the need for clear vision, authentic marketing, and investment in operations and strategy. Nicole advises business owners to identify bottlenecks and implement standard operating procedures to ensure scalability. She also highlights the significance of targeting the right clients and investing in marketing. Nicole encourages entrepreneurs to be open to bringing in experts and building a team to support growth. The conversation concludes with a reminder to be authentic and use video marketing to showcase the business's values and personality.

Takeaways

Have a clear vision for your business and communicate it authentically.
Invest in operations and strategy to support growth.
Identify bottlenecks and implement standard operating procedures.
Target the right clients and invest in marketing.
Be open to bringing in experts and building a team.
Use video marketing to showcase your business's values and personality.

Sound Bites

"You have to do the work. You have to have your foundations correct."

"You have to be engaged and know what they're saying and make sure it's authentic to your company."

"Good is better than nothing. A little bit's better than nothing."

Chapters

00:00 Introduction and the Hype of Business Growth
06:15 Authenticity and Targeting the Right Clients
14:37 Addressing Bottlenecks and Building a Team

Free Website Evaluation: FroBro.com/Dominate

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business - How to use engagement to harness the power of social media... with Aviva Fustochenko

Transcript

Jeffro (00:03.525) Welcome back to Digital Dominance. In today's digital age, mastering social media presence is paramount for small service-based businesses who want to thrive in a competitive market. You know, the platforms are evolving quickly and consumer behavior is always shifting more towards online engagement. So you need to understand the ins and outs of social media if you want to succeed. You can't ignore it anymore. So joining us today is Aviva Fustuchenko, the capable leader behind A