DBE 039: How to Show Up on Social Media with Jera Foster Fell

09/08/22 • 54 min

In this episode of the Digital Business Evolution podcast, Social Media coach, Speaker and Content Creator Jera Foster Fell aka Jera Bean( by her loyal following) joins Jess as they unpack the secrets to building a loyal and engaged community on social media by showing up as your most authentic self. Learn how to find your uniqueness or as Jess and Jera like to call it, your secret sauce in the social media landscape. Listen in on guidelines to be more vulnerable on social media and take in information on how to address and deal with criticisms and trolls.

With 1.5 million followers on TikTok, Jera talks about her shift to to the Tik Tok platform and why it opened up a door to show up as her most authentic self. If you really want to connect with your audience it comes down to the small things you do that you might not realize will bring you closer than ever before to them. Jera closes out the episode with 3 big tips on how to film short form videos and even a segment detailing batching content.

Key Takeaways:

When thinking of your secret sauce, think about your past and current elements. Your past consists of experiences, challenges and pivots you have been through while your current elements are your personality, energy and even the mundane small moments you have in your day to day life. If you think your past traumas or experience is not enough there is someone always out there who needs to listen to what you have to say.
It doesn't make sense to respond to the big trolls because it will take away your energy as you keep checking for their messages and validating yourself. Keep in mind that they can be going through something in their own lives as we are all mirrors to each other.
The components to short form video consist of asking yourself what is the hook of the video? The hook is giving context and is enticing in the first couple of seconds of the video. Give yourself a time constraint as you write out a script to keep people on for as long as you can. Finally, you want to pattern interrupt with your videos and this can include changing your background, changing your view, or even changing your clothing!

Key Timestamps

[05:30] – What is your secret sauce?

[9:34] – How to be more vulnerable on social media;

[20:00] – Dealing with criticism and trolls;

[27:03] – Trusting your community to know what they are interested in;

[35:00] – 3 Tricks to creating short form videos;

[42:30] – Batching content;

Episode Quotes

“ Trust the community to tune into what they are interested in and what they are not. That's the beauty of the secret sauce: the more “you” you bring into your content the more you are going to pull in the right people and repeal the wrong ones. .” –Jera Bean
“The cure to saturation is a mix of secret sauce and consistency because if you identify your secret sauce but are not showing up on social media consistently then you're not giving yourself the opportunity to stand out.” - Jera Bean

Episode Resources