Courtney Redford - Digital Marketing Manager, Bridges Consumer Healthcare

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.
Podcast Breakdown
00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics
17:06 - 28:00 Authenticity with Bridges Consumer Healthcare
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers
40:50 - 44:20 The Medium Becomes The Story
44:30 - 49:23 Shifting The Creative Message