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Design Systems Podcast - 103. Nate Baldwin from Intuit: Multi-Brand Theming in Complex Organizations

103. Nate Baldwin from Intuit: Multi-Brand Theming in Complex Organizations

03/07/24 • 34 min

Design Systems Podcast

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In this episode of the Design Systems Podcast, we explore the intricate world of theme management in complex design systems at Intuit. Nate Baldwin, Principal Designer at Intuit, shares a revolutionary framework for design tokens, enhancing governance and accessibility. We learn about Figma's role in color swapping and Intuit's theming engine for granular adjustments. Discover the balance between brand integrity and user personalization, and how tools like Leonardo and Proportion support adaptive theming. Join us for insights into personalized internet design and the challenges of thematic flexibility with Intuit's Nate Baldwin.

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Guest
Nate Baldwin is a Principal Product Designer on the Intuit Design System team. Nate is experienced with multi-brand theming, adaptive color systems, and design tokens. He is the creator of Leonardocolor.io, Proportio.app, and the interactive color guide ColorAndContrast.com. Connect with Nate at https://natebaldw.in.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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Send us feedback or episode suggestions.

In this episode of the Design Systems Podcast, we explore the intricate world of theme management in complex design systems at Intuit. Nate Baldwin, Principal Designer at Intuit, shares a revolutionary framework for design tokens, enhancing governance and accessibility. We learn about Figma's role in color swapping and Intuit's theming engine for granular adjustments. Discover the balance between brand integrity and user personalization, and how tools like Leonardo and Proportion support adaptive theming. Join us for insights into personalized internet design and the challenges of thematic flexibility with Intuit's Nate Baldwin.

View the transcript of this episode.

Check out our upcoming events.

Guest
Nate Baldwin is a Principal Product Designer on the Intuit Design System team. Nate is experienced with multi-brand theming, adaptive color systems, and design tokens. He is the creator of Leonardocolor.io, Proportio.app, and the interactive color guide ColorAndContrast.com. Connect with Nate at https://natebaldw.in.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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undefined - 102. David Müller: Intentional Breakpoints and AI Insights

102. David Müller: Intentional Breakpoints and AI Insights

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In this episode of the Design Systems Podcast, we invite you to join us as we engage in a conversation with David Müller, a product designer and design systems lead at one of the world’s top financial institutions. Together, we dive deep into the intricate landscape of banking systems, exploring the complexities of equipping problem solvers with the necessary tools. Gain insights into the importance of flexibility over a rigid "super component" and the significance of considering diverse user contexts. Join Chris and David as they discuss how AI is reshaping empathetic design systems, deliberate breakpoints for personalization, David's innovative design system, and the concept of an anti-fragile system. They emphasize cultivating patterns for innovation and balancing creativity with structure. Explore the future of UX/UI in an AI-driven world as they challenge conventional design practices in this thought-provoking episode.

View the transcript of this episode.

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Guest
David Müller is a product and systems design lead who believes that HOW we do things is as important as WHAT we do. He spends a big part of his day bringing architecture, development, and product teams closer together to build products that make a real difference in the lives of their users, and do so more predictably.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.
Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

Next Episode

undefined - 104. Shawn Cheris from Adobe: Spectrum 2 Design System and AI’s Role in the Future of Design

104. Shawn Cheris from Adobe: Spectrum 2 Design System and AI’s Role in the Future of Design

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Chris and Shawn explore how design tools shape final products, emphasizing the crucial role of managing elements like forms and tables. Shawn shares insights on uniting Adobe departments for greater cohesion and how Spectrum 2 reflects organizational change. They discuss AI integration in design interfaces, drawing parallels with Apple's iPhone design evolution, highlighting AI's potential to revolutionize user experiences. Hear about intricacies of translating visual designs into functional code and maintaining brand consistency across product suites. They reflect on the challenges and excitement of problem-solving iterations, the evolution of design systems, and aligning brand with user experience.

View the transcript of this episode.

Check out our upcoming events.
Guest
As a Senior Director of Experience Design at Adobe, Shawn Cheris runs Spectrum—an organization responsible for the overall brand and experience of all Adobe products—with teams focused on design systems, brand, iconography, content strategy, engineering, prototyping, and more. Outside of work, Shawn is also a father and husband and enjoys building (physical) things, photography, making music, cooking, baking, and a million other hobbies he wishes he had more time for.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.
Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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