Voices from Cannes: Expectations for a Connected World with Mercedes-Benz Mobility and Nestlé

07/26/23 • 33 min

Today on our show, we’re bringing you the third episode in our special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio.

Day Three in the frog Cabana featured conversations on the topic of ‘Expectations for a Connected World.’ At a time of eroding boundaries between realms like the digital and physical, product and service, insight and interaction, bringing these worlds together in a seamless way is an ongoing shift, requiring endless experimentation, refinement, launching and scaling of new business models alongside entirely new ways of working.

Special thanks to this episode's guests: Chiara Diana, Chief Design Officer, frog; Timo Bularczyk, Director of Global IT, Mercedes-Benz Mobility; Ximena O'Reilly, Global Head of Design, Nestlé & Advisory Council, Design for Good; Christina Schehl, Vice President and Head of Germany, frog

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Visit us to learn more and stay in the loop of our partnership with Cannes Lions. (https://cannes.frog.co/)

Visit frog to learn more about the Connected World (https://www.frog.co/services/connected-world)

Read 'Customer-Centricity in the Connected Era: Overcoming Five Common Challenges' in Business Leader (https://www.businessleader.co.uk/customer-centricity-connected-era-overcoming-five-common-challenges/)

Download the frog 'The Road Ahead' report. (https://go.frog.co/the-road-ahead)

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Visit us to learn more and stay in the loop of our partnership with Cannes Lions. (https://cannes.frog.co/)

Visit frog to learn more about the Connected World (https://www.frog.co/services/connected-world)

Download the frog 'The Road Ahead' report. (https://go.frog.co/the-road-ahead)

Previous Episode

Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula

Today on our show, we’re continuing a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio.

Day Two in the frog Cabana, we explored the theme of ‘Creativity in the Machine Era,' exploring the evolution of human creativity alongside new tools like generative AI, Web3 principles, the metaverse and experiences driven by immersive tech like augmented and virtual reality.

Special thanks to this episode's guests: Andreas Markdalen, Global Chief Creative Officer, frog; Sarah Kiefer, Chief Marketing Officer, Pitch; Ahmed Daoud, Executive Director of Innovation, the Royal Commission for Al-Ula; Laurence Parkes, Vice President, frog UK.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Visit us to learn more and stay in the loop of our partnership with Cannes Lions . (https://cannes.frog.co/)

Download 'Why Consumers Love Generative AI' from the Capgemini Research Institute. (https://www.capgemini.com/insights/research-library/creative-and-generative-ai/)

Download the new frog Chief Challenges 5: Banking on Invisibility report. (https://go.frog.co/banking_on_invisibility)

Next Episode

Voices from Cannes: End of the World vs. End of the Month with H&M, UN SDG Action Campaign & Capgemini Invent

Today on our show, we’re sharing the final episode of our special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio.

Day Four in the frog Cabana was titled ‘End of the World vs. End of the Month,’ hosted by Kara Pecknold, frog’s Vice President of Regenerative Design. On this day, we launched a capsule collection called ‘Clothed in Chaos,’ a speculative design collaboration between frog and wearable tech brand Machina exploring fashion as survival for a climate-affected future (https://www.frog.co/work/clothed-in-chaos)

We also hosted panels and discussion with experts on sustainable innovation and making an impact supporting the UN Sustainable Development Goals.

Special thanks to this episode's guests: Kara Pecknold, Vice President of Regenerative Design, frog; Oliver Lange, Head of H&Mbeyond; Marina Ponti, Director of the UN SDG Action Campaign; Clément Chenut, Circular Economy Leader, Capgemini Invent

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Visit us to learn more and stay in the loop of our partnership with Cannes Lions . (https://cannes.frog.co/)

Unite to Act with the UN SDG Action Campaign (https://sdgactioncampaign.org/)

Download the frog report 'The Business Value of Sustainability,' Episode 2 of our Chief Challenges series. (https://go.frog.co/sustainable-business-report)

Read more about the future of regenerative fashion in Kara Pecknold's article 'Apocalypse Gown' (https://shots.net/news/view/apocalypse-gown)