
Augmented Reality: Redefining the World as We Know It
03/17/22 • 43 min
How can augmented reality shape the way humans interact? On this week’s episode, we talk about the future of augmented and mixed reality and the potential to change the way we interact with one another. Sam is joined by Gustavo Fontana, Co-Founder and Creative Director at Fresco Design, a forward-thinking product design studio. He shares how AR has shaped the Fresco Design process and the potential of this technology. Later on in the show, they are joined by Avraham Raskin, an Augmented Reality Designer and Founder and CEO of AR by A.R., which helps startups and individuals build augmented reality experiences into new or existing products. Together, they talk about AR in everyday experiences.
For links to resources we discuss on this episode, visit our show page:
Augmented Reality: Redefining the World as We Know It
How can augmented reality shape the way humans interact? On this week’s episode, we talk about the future of augmented and mixed reality and the potential to change the way we interact with one another. Sam is joined by Gustavo Fontana, Co-Founder and Creative Director at Fresco Design, a forward-thinking product design studio. He shares how AR has shaped the Fresco Design process and the potential of this technology. Later on in the show, they are joined by Avraham Raskin, an Augmented Reality Designer and Founder and CEO of AR by A.R., which helps startups and individuals build augmented reality experiences into new or existing products. Together, they talk about AR in everyday experiences.
For links to resources we discuss on this episode, visit our show page:
Augmented Reality: Redefining the World as We Know It
Previous Episode

The Role of Design for Better Science Communication
What is the role of design thinking to health and risk communication, especially when audiences may be conflicted or disagree on ideological world views?Mad*Pow's Chief Design Strategy Officer, Jen Briselli, published a two part series titled Designing Science Communication that helps answer the question about the role of design in science communication. Sam is joined by Jen Briselli as guest co-host. Jen chats about design’s power for more effective science communication. Later on in the show, they are joined by Dr. Rafael Pérez-Escamilla, Professor of Public Health, Director of the Office of Public Health Practice, and Director of the Global Health Concentration at the Yale School of Public Health. Together, they talk about the U.S. response to the pandemic and the value of design thinking for science communication.
For links to resources we discuss on this episode, visit our show page:
The Role of Design for Better Science Communication
Next Episode

Hospitality Design that Takes Care of People
What components make up good hospitality? On this week’s episode, we are looking at the decisions seen and unseen that make a hospitality experience captivating, seamless, and truly elevate travel. Sam is joined by Denise Korn, the Founder and Creative Director of Yellow&, a dynamic creative consultancy that brings together the power of a multi-disciplinary mindset and bold talent with a fresh perspective. Denise talks about the design decisions behind thoughtful hospitality and immersing the local culture to the design. Later on in the show, they are joined by Bashar Wali, Chief Executive Officer at Practice Hospitality and the Founder of This Assembly. Bashar is a hospitality evangelist, hotel fanatic, deal maker, risk taker, and passionate leader. Together, they talk about the importance of listening to guests, what most hotels get right, what most hotels get wrong, and putting the consumer front and center.
For links to resources we discuss on this episode, visit our show page:
Hospitality Design that Takes Care of People
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