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6-AI Personality

Design for AI

10/09/19 • 21 min

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Episode 6

Why creating a personality for your AI is important, be it recommendation system or AGI. We cover the steps needed to evaluate your system and come up with the best personality for your users..

Music: The Pirate And The Dancer by Rolemusic

Background research links


Today’s episode is about personality, So I thought it best to start with a scenario: For example, you are in the market for finding a lawyer, and like most people looking for a lawyer you need to watch your money. you’ve heard good things about some companies providing virtual lawyer services. You download one since it was the top rated since it was so friendly. You get started telling it about the background and back and forth is full of jokes from the lawyer. But the jokes just seem off. Then you need to find some more info and take the device down into the basement the virtual lawyer says it lost its network connection and just starts laughing maniacally. Maybe somebody finds this funny, but if they messed up this bad on the humor, you have no confidence that they got the legal part right. Delete that one, obviously friendly was not the way to go. You download the next one rated totally professional. You start the process but it is taking forever. You have to go through one question at a time. This thing feels like it is reading war and peace off of a DMV form. You find yourself getting lost in the monotony and realize you skipped over the most important nuance. This isn’t professional, this is fingernails slowly scraping a blackboard. Ugh, there is no way you’ll make it through the process and remember everything. Another failure, money wasted, and you still need to talk to a lawyer. Lets make sure this doesn’t happen. Today we are covering personalities for AI This is design for AI a podcast to help define the space where Machine learning intersects with UX. Where we talk to experts and discuss topics around designing a better AI. music is The Pirate And The Dancer by Rolemusic Im your host Mark Bailey Lets get started Today we are discussing how to design your AI personality. We will cover the process step by step for what is important and what to avoid. Some people associate finding the right personality with something hippy or new age. This is not that. If you want the book answer, the personality is the distinctive tone, manner and style in which your app will communicate. It is defined by a set of attributes that shape how it will look, sound and feel. The right language, and tone that embodies your app and differentiates it from the competitors. Look, there is a good chance your app and company already have a personality. Your current web or app design already defines the personality of the company. Color choice, type choices, UI layout, documentation, errors all make up the brand. Basically, it’s the company personality that dictates the brand. So the next step is to use that personality, that up to now has been used for the brand, and to translate that over to training the AI. There are some companies that don’t have a personality right now. The reason being is a lot of companies might not have defined a personality up to this point is because of they’ve used a template for their site or app. There are a lot of templates for websites or using default frameworks for building the widgets for apps. There just isn’t a template for this yet in AI. So going to the trouble of creating a personality has to be done on a case by case basis still. Because the world does not need another Clippy. It was an avatar that tried to keep it light by telling jokes along with the help it gave. The problem was the brand for Microsoft Word is much more corporate which created anger at the unexpected behavior. Jokes or wacky interface quirks can only increase user’s interest or desire to explore in the application if it what they are expecting. Personality sells though, so it will pay for itself if you get it right. People can tell when a company has enthusiasm and passion for what they’re doing. The tide will turn soon enough where t...

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