Using marketing as a self-growth tool with Frances Khalastchi
05/11/22 • 57 min
#012 - Throughout my design and technology career, I believed that marketing was just fluff. Hence, I never invested much time and energy into it, even to market myself. In this episode, Frances Khalastchi reframes that common notion of marketing into a tool for self-growth. With a background in graphic design, cultural theory, sociology and art history and 20 years in corporate, third sector startup and government communications, Frances co-founded Better Bolder Braver, a marketing community for coaches.
In this episode, Frances talks about using marketing to increase one’s self-awareness, empathise with customers and prevent burnout. She also mentions how working out loud can help us get over our need for perfection and why it’s ok to chase perfection in your work your work without having to be a perfect human being. We also discuss the role of communities in helping us find safe spaces where we can try new things, get feedback and iterate.
In this episode:
- Starting with your mindset - your values and practical and emotional limits
- Niching to prevent burnout
- Marketing yourself as an employee
- Meet your customer where they’re at in their journey of consciousness
- Working out loud
- Product perfectionism vs people perfectionism (one of them is bad for you!)
- The role of community in our lives
- And much more
Shownotes
Better Bolder Braver Community
https://betterbolderbraver.com
Happy Startup School
https://www.thehappystartupschool.com
Leapers: A collective of freelancers
https://www.leapers.co
Frances Khalastchi on LinkedIn
https://uk.linkedin.com/in/franceskhalastchi
Many Meanings and Uses of Art: Frances’ interview on the Stepping Off Now Podcast with Kendra Patterson
https://steppingoffnow.com/e57-interview-frances-khalastchi-on-the-many-meanings-and-uses-of-art
Show credits
Illustrations by Isa Vicente
https://www.instagram.com/isadezgz/
Music by Brad Porter
https://prtr.co/
Episode edited by Niall Mackay
https://sevenmillionbikes.com/
Follow Design Feeling on social!
LinkedIn
https://www.linkedin.com/company/designfeelingco
Instagram
https://www.instagram.com/designfeelingco/
Twitter
https://twitter.com/designfeelingco
#012 - Throughout my design and technology career, I believed that marketing was just fluff. Hence, I never invested much time and energy into it, even to market myself. In this episode, Frances Khalastchi reframes that common notion of marketing into a tool for self-growth. With a background in graphic design, cultural theory, sociology and art history and 20 years in corporate, third sector startup and government communications, Frances co-founded Better Bolder Braver, a marketing community for coaches.
In this episode, Frances talks about using marketing to increase one’s self-awareness, empathise with customers and prevent burnout. She also mentions how working out loud can help us get over our need for perfection and why it’s ok to chase perfection in your work your work without having to be a perfect human being. We also discuss the role of communities in helping us find safe spaces where we can try new things, get feedback and iterate.
In this episode:
- Starting with your mindset - your values and practical and emotional limits
- Niching to prevent burnout
- Marketing yourself as an employee
- Meet your customer where they’re at in their journey of consciousness
- Working out loud
- Product perfectionism vs people perfectionism (one of them is bad for you!)
- The role of community in our lives
- And much more
Shownotes
Better Bolder Braver Community
https://betterbolderbraver.com
Happy Startup School
https://www.thehappystartupschool.com
Leapers: A collective of freelancers
https://www.leapers.co
Frances Khalastchi on LinkedIn
https://uk.linkedin.com/in/franceskhalastchi
Many Meanings and Uses of Art: Frances’ interview on the Stepping Off Now Podcast with Kendra Patterson
https://steppingoffnow.com/e57-interview-frances-khalastchi-on-the-many-meanings-and-uses-of-art
Show credits
Illustrations by Isa Vicente
https://www.instagram.com/isadezgz/
Music by Brad Porter
https://prtr.co/
Episode edited by Niall Mackay
https://sevenmillionbikes.com/
Follow Design Feeling on social!
LinkedIn
https://www.linkedin.com/company/designfeelingco
Instagram
https://www.instagram.com/designfeelingco/
Twitter
https://twitter.com/designfeelingco
Previous Episode
How to sharpen your intuition as a designer using tarot with Dr. Adeola Enigbokan
#011 - It’s no secret that change is the only constant but the events of the past two years (or two months!) have certainly got our heads spinning. If you’re anxious about how all of this is going to affect your life and career, you’re not alone. So how do you make sense of your past and clarify your direction towards the future?
Sometimes, you need more than just intellect to make better decisions. You need intuition. This is where tarot can help. Tarot is basically a pack of playing cards that originated in 14-15th century Europe. Although you might have seen them used as a divination system to predict things, tarot utilises principles used in creative thinking and it can be a powerful design tool for designers to ask the right questions and find unexpected answers.
In this episode, I chat with with Dr. Adeola Enigbokan. Adeola is a designer, environmental psychologist and a practitioner of tarot for the past 20 years. We uncover the mysteries of tarot, and how the practice might increase our soft skill sets and add perspective on problem-solving in complex psycho-social dynamics. Adeola also demonstrates how she uses tarot to answer deep questions. You might be a tarot convert too after this episode.
In this episode:
- Using tarot as a tool to build your intuition to make better decisions
- Raising awareness of the emotional impact of your designs and the emotional needs of your users and colleagues
- Defining true empathy using tarot
- Starting with self-compassion
- Creating a space for people’s feelings to exist at work
- Reassessing your individual and corporate identities and realigning them
- Energy exchange as the future of work for designers
Shownotes
Salvador Dalí tarot card deck
https://www.tarot.com/tarot/decks/dali
Ten of Cups
https://www.tarot.com/tarot/cards/ten-of-cups/dali
Six of Swords
https://www.tarot.com/tarot/cards/six-of-swords/dali
Adeola’s website
https://www.whyadeolabecause.com/
Adeola on Instagram
https://www.instagram.com/adeolagoes/
Adeola on LinkedIn
https://www.linkedin.com/in/adeola-enigbokan/
Environmental psychology
https://en.wikipedia.org/wiki/Environmental_psychology
Tonglen meditation
https://en.wikipedia.org/wiki/Tonglen
Tarot for the Working Women
https://www.whyadeolabecause.com/tww
Random association technique
https://en.wikipedia.org/wiki/Random_stimulus
Show credits
Illustrations by Isa Vicente
https://www.instagram.com/isadezgz/
Music by Brad Porter
Follow Design Feeling on social!
LinkedIn
https://www.linkedin.com/company/designfeelingco
Instagram
https://www.instagram.com/designfeelingco/
Twitter
https://twitter.com/designfeelingco
Next Episode
Running your own race, understanding your business model and making smart guesses with Hattie Willis
#013 - Designing involves innovating. However, innovation requires a lot of guesswork. Making intentional guesses requires the right mindset, techniques and courage. In this episode, Hattie Willis, founder of the entrepreneurship education company, Guessworks, shares her biggest learnings from the world of venture building and corporate innovation. Hattie unlayers the real drivers that help changemakers innovate - exposing yourself to the right amount of risk and understanding not just designs, products and technologies, but also business models.
In this episode:
- Pick your own race that gives you energy
- Have your own authentic story to tell
- Be aware of where you get your energy from
- Hattie's top learnings from founders
- Look after your mental health as a founder
- Get an accountability partner
- And much more
Shownotes
Business Model You Book
https://businessmodelyou.com/the-book/
The School of Life
https://www.theschooloflife.com/
Secret Leaders Podcast by Dan Murray-Serter
https://www.secretleaders.com/
Not My First Guess Podcast
https://notmyfirstguess.buzzsprout.com/
https://www.instagram.com/notmyfirstguess/
https://twitter.com/NotMyFirstGuess
GuessWorks
Hattie Willis on LinkedIn
https://www.linkedin.com/in/hattie-willis-she-her-2b47b376/
Show credits
Illustrations by Isa Vicente
https://www.instagram.com/isadezgz/
Music by Brad Porter
Episode edited by Niall Mackay
https://sevenmillionbikes.com/
Follow Design Feeling on social!
LinkedIn
https://www.linkedin.com/company/designfeelingco
Instagram
https://www.instagram.com/designfeelingco/
Twitter
https://twitter.com/designfeelingco
Design Feeling - Using marketing as a self-growth tool with Frances Khalastchi
Transcript
[00:00:00] Frances Khalastchi: Marketing is another self-growth tool. It's another opportunity to hold a mirror up to yourself and to ask yourself questions about what your values, limits and joys are, and then how to develop the strengths to be able to stand up and talk about it in a way that helps people understand that you are best placed to help them.
[00:00:21] Nirish Shakya: That's Frances Khalastchi. Frances is a co-founder of Bigger Better Bolder
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