Design Education Talks - Design Education Talks Ep. 2 - Simon Dixon

Design Education Talks Ep. 2 - Simon Dixon

02/26/20 • 19 min

A deep insight into design and designers by Simon Dixon of Dixon Baxi
Simon Dixon is a co-founder of DixonBaxi. He has 25 years of international experience having opened studios in the North of England, London [twice], New York and San Francisco. Through DixonBaxi, Simon has forged a reputation as one of the leading practitioners of branding, design and their roles across all platforms. His work for brands including Netflix, Eurosport, Samsung, Sony, AC Milan, Fox, The Premier League, The IOC, Formula E and Amazon reaching a global audience of over three billion people. DixonBaxi.com
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Since its inception in 2019, Design Education Talks podcast has served as a dynamic platform for the exchange of insights and ideas within the realm of art and design education. This initiative sprang from a culmination of nearly a decade of extensive research conducted by Lefteris Heretakis. His rich background, intertwining academia, industry, and student engagement, laid the foundation for a podcast that goes beyond the conventional boundaries of educational discourse.
See all of our work on on https://linktr.ee/thenewartschool
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Equipment used to produce the podcast:
Rodcaster pro II
Rode NT1 5th generation
Elgato Low profile Microphone Arm
Monster Prolink Studio Pro microphone cable
The rest of the equipment is here 👉https://kit.co/heretakis/podcasting

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Previous Episode

Design Education Talks Ep. 1 - Phil Cleaver

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Phil Cleaver is an established and multi award-winning heavyweight in the graphic design world. Protégé of Anthony Froshaug, Phil honed his design and typographic skills under Alan Fletcher at Pentagram, Wim Crouwel at TD in Holland, and Michael Wolff at Wolff Olins.
In 1984 Allied International Designers recruited Phil as creative director of branding. In 1987 he established CleaverLandor, a specialist design consultancy, whose success led to such rapid growth that Phil found himself increasingly paper-pushing and decreasingly pencil-pushing, so he set up design consultancy et al, in 1992; a tight-knit consortium of like-minded design professionals. Phil is a fellow of the Chartered Society of Designers, a founding trustee of The Monotype Museum, a Fellow of the Royal Society of Arts, and Professor in the Creative Industries in the School of Art and Design at Middlesex University.
He lectures worldwide on design, and his early typographical work is archived in St Bride’s Printing Library. His book design is in the permanent collection of the V&A Museum’s National Art Library. In 2012, Phil was invited by renowned creative director David Holmes to collaborate as typographer and book designer alongside Sir Peter Blake, godfather of British Pop Art, and four other master artists, to create a box of treasures celebrating eight decades in the life of Sir Peter Blake and The Macallan. Phil also wrote and designed, What They Didn’t Teach You In Design School, published by Ilex Press, distributed by Thames & Hudson.
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Design Education Talks Ep. 3 - Michael Johnson

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Michael Johnson has pretty much seen it all. He’s had nine jobs and was fired from three of them, before deciding he’d become unemployable. He started Johnson Banks in London 28 years ago. He now has clients across the globe. His company is known for how they define, then design, brands that make a difference. They work with people who want to do big things: tackle hunger; fight for an open internet; address child poverty; raise billions for innovation and education; bring culture and enlightenment to the world; create products that question the norm; shift paradigms and change lives.
He has rebranded Mozilla entirely in the open and launched a world-beating campaign raising billions for the University of Cambridge. In 2019 alone, Johnson Banks rebranded one of the UK’s largest graduate employers, Teach First, the world’s favourite language app, Duolingo – whilst producing album artwork for Pink Floyd.
Johnson wrote a book on problem solving then lifted the lid on the branding process with his international bestseller, Branding: In Five and a Half Steps (Thames and Hudson). His third book, Now Try Something Weirder - How to keep having great ideas and survive in the creative business (Laurence King) came out in 2019 and gathers 233 thoughts, hints and tips on ideas, design, communication and branding into one small, affordable handbook.
Over his career Johnson has won most of the design world’s most desirable bits of wood and metal, including seven ‘yellow’ and one ‘black’ pencil from D&AD. In 2017 he was awarded the Gold D&AD’s Presidents Award, joining a list of previous recipients that includes Sir Terence Conran, Ridley Scott, Alan Parker and Wally Olins. Within education he has been D&AD President, an external examiner at Glasgow School of Art, Kingston University and LCC and lectures at countless others. He runs a branding workshop for D&AD that has lasted a decade, once helped revalidate the RCA

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