
Bob Baxley: How Apple ran design like the Saturday Night Live writer's room
07/08/19 • 53 min
Show notes: https://designbetterpodcast.com/p/bob-baxley
What do Yahoo, Apple, and Pinterest have in common? Silicon Valley design vet Bob Baxley. With extensive design leadership experience under his belt, Bob knows a thing or two about bridging the gaps between teams to help champion a connected workflow. In this episode, Aarron and Eli tap Bob’s insights on productive design reviews, getting in sync with engineers, and what it takes to build key relationships with executives—all in the name of making products people can’t imagine living without.
Show notes: https://designbetterpodcast.com/p/bob-baxley
What do Yahoo, Apple, and Pinterest have in common? Silicon Valley design vet Bob Baxley. With extensive design leadership experience under his belt, Bob knows a thing or two about bridging the gaps between teams to help champion a connected workflow. In this episode, Aarron and Eli tap Bob’s insights on productive design reviews, getting in sync with engineers, and what it takes to build key relationships with executives—all in the name of making products people can’t imagine living without.
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Josh Ulm: Wells Fargo’s VP of Design on how design should be influencing business
Show notes: https://designbetterpodcast.com/p/josh-ulm
Josh Ulm has quite the CV—Adobe Design Lead, Vodafone Head of UX, Oracle VP of Design, and now Wells Fargo SVP of Strategic Design and Insights. One thing he’s learned along the way is that “the most valuable role for design to play is influencing the business—not just the product." In this episode of the Design Better Podcast, Aarron and Eli covered subjects ranging from where the connected workflow is most broken, to the one critical question to ask executive sponsors when starting a project.
Next Episode

Quinton Larson: How Indeed kicks off projects the right way
Show notes: https://designbetterpodcast.com/p/quinton-larson
Quinton Larson is a design leader who has consistently brought thoughtful leadership into the companies where he works. In this episode we speak with Quinton about his prior work at IDEO and eBay, his involvement with Indeed’s Job Seeker Journey team, how he makes sure the right people are involved in project kickoffs, and how design systems help create a more connected workflow between designers and developers.
Takeaways:
- Getting the right people involved in project kickoffs
- Being adaptable as a design leader
- Working efficiently and thoughtfully with key partners
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