Selling harm
02/18/25 • 34 min
Welcome to Deadly Industry: Challenging Big Tobacco, the podcast where we explore the tactics used by the tobacco industry as it pursues profit over health.
For episode 6, Jorge Alday dials in from New York to speak about the marketing strategies of the tobacco industry. Jorge talks Louis through the history of tobacco marketing from the 18th century, why tobacco companies sponsor sports events and how the industry targets its marketing towards specific communities.
Jorge Alday has 25 years of experience in global health, health care, philanthropy and technology. Currently, he leads Vital Strategies’ strategic communication work with STOP, a global tobacco industry watchdog. In this role, Jorge leads a team that is dedicated to telling compelling stories and counter-narratives that challenge tobacco industry messaging and misinformation.
Sources used in this episode include:
- https://doi.org/10.1371/journal.pone.0087389
- https://www.tobaccotactics.org/article/advertising-strategy/
- https://exposetobacco.org/news/tobacco-social-media-regulations/
- https://www.vitalstrategies.org/resources/term/
Deadly Industry: Challenging Big Tobacco is a weekly podcast from the Tobacco Control Research Group at the University of Bath. It is hosted by Louis Laurence, produced by Kate White and edited by Sacha Goodwin. The production manager is Jacqueline Oliver.
* Around 18.00 Jorge refers to a menthol cigarette ban in the U.S. This podcast was recorded during the previous U.S. administration and the proposed rule has since been withdrawn, at least in part, due to tobacco industry lobbying.
To get in touch, e-mail us at [email protected] or find us on X, LinkedIn and Bluesky.
Find more episodes here: https://shows.acast.com/deadly-industry-challenging-big-tobacco
The views expressed in this episode by the podcast participants (host and guests) are their own and do not reflect the views of the University of Bath or any other affiliate groups.
For information on the Tobacco Control Research Group's funding sources please read the following statement: https://www.bath.ac.uk/corporate-information/tobacco-control-research-group-statement-on-funding-sources/
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Deadly Industry: Challenging Big Tobacco, the podcast where we explore the tactics used by the tobacco industry as it pursues profit over health.
For episode 6, Jorge Alday dials in from New York to speak about the marketing strategies of the tobacco industry. Jorge talks Louis through the history of tobacco marketing from the 18th century, why tobacco companies sponsor sports events and how the industry targets its marketing towards specific communities.
Jorge Alday has 25 years of experience in global health, health care, philanthropy and technology. Currently, he leads Vital Strategies’ strategic communication work with STOP, a global tobacco industry watchdog. In this role, Jorge leads a team that is dedicated to telling compelling stories and counter-narratives that challenge tobacco industry messaging and misinformation.
Sources used in this episode include:
- https://doi.org/10.1371/journal.pone.0087389
- https://www.tobaccotactics.org/article/advertising-strategy/
- https://exposetobacco.org/news/tobacco-social-media-regulations/
- https://www.vitalstrategies.org/resources/term/
Deadly Industry: Challenging Big Tobacco is a weekly podcast from the Tobacco Control Research Group at the University of Bath. It is hosted by Louis Laurence, produced by Kate White and edited by Sacha Goodwin. The production manager is Jacqueline Oliver.
* Around 18.00 Jorge refers to a menthol cigarette ban in the U.S. This podcast was recorded during the previous U.S. administration and the proposed rule has since been withdrawn, at least in part, due to tobacco industry lobbying.
To get in touch, e-mail us at [email protected] or find us on X, LinkedIn and Bluesky.
Find more episodes here: https://shows.acast.com/deadly-industry-challenging-big-tobacco
The views expressed in this episode by the podcast participants (host and guests) are their own and do not reflect the views of the University of Bath or any other affiliate groups.
For information on the Tobacco Control Research Group's funding sources please read the following statement: https://www.bath.ac.uk/corporate-information/tobacco-control-research-group-statement-on-funding-sources/
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
The truth
Welcome to Deadly Industry: Challenging Big Tobacco, the podcast where we explore the tactics used by the tobacco industry as it pursues profit over health.
This week, we are joined by Dr. Allen Gallagher to uncover the murky world of illicit tobacco products. In this episode, Louis and Allen discuss what illicit trade actually is, tobacco industry involvement in the illicit tobacco trade and methods to tackle tobacco smuggling.
Dr. Allen Gallagher is a research fellow at the Tobacco Control Research Group (TCRG) at the University of Bath, UK. While interested in various issues related to tobacco control and commercial determinants of health, Allen’s primary research focus to date has been to explore contemporary tobacco industry involvement in the illicit tobacco trade and related policy, with him having given evidence on this topic at the European Parliament and having contributed to the UK chapter of the World Bank’s global review of country experiences confronting illicit tobacco trade.
Sources used in this episode include:
- https://doi.org/10.1136/tobaccocontrol-2019-055094
- https://doi.org/10.31389/jied.223
- https://www.tobaccotactics.org/article/illicit-tobacco-trade/
- https://www.tobaccotactics.org/topics/illicit/
- https://documents.worldbank.org/en/publication/documents-reports/documentdetail/677451548260528135/confronting-illicit-tobacco-trade-a-global-review-of-country-experiences
Deadly Industry: Challenging Big Tobacco is a weekly podcast from the Tobacco Control Research Group at the University of Bath. It is hosted by Louis Laurence, produced by Kate White and edited by Sacha Goodwin. The production manager is Jacqueline Oliver.
To get in touch, e-mail us at [email protected] or find us on X, LinkedIn and Bluesky.
Find more episodes here: https://shows.acast.com/deadly-industry-challenging-big-tobacco
The views expressed in this episode by the podcast participants (host and guests) are their own and do not reflect the views of the University of Bath or any other affiliate groups.
For information on the Tobacco Control Research Group's funding sources please read the following statement: https://www.bath.ac.uk/corporate-information/tobacco-control-research-group-statement-on-funding-sources/.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Environmental damage
Welcome to Deadly Industry: Challenging Big Tobacco, the podcast where we explore the tactics used by the tobacco industry as it pursues profit over health.
In the penultimate episode of series 1, Dr. Rosemary Hiscock explains about how the tobacco industry contributes to climate change. We cover how tobacco production uses up precious natural resources and harms farmers, what happens to the waste from tobacco products and e-cigarettes and tobacco company greenwashing.
Dr. Rosemary Hiscock is a Research Associate in the Tobacco Control Research Group at the University of Bath. Rosemary’s current work includes investigating tobacco industry supply chains encompassing study of struggling farmers in low and middle income countries and study of transnational companies.
Sources used in this episode include:
- https://doi.org/10.1136/tobaccocontrol-2020-056245
- https://doi.org/10.1021/acs.est.8b01533
- https://doi.org/10.1007/s13280-019-01148-3
- https://tobaccotactics.org/article/plastics-environment-tobacco-industry/
- https://tobaccotactics.org/article/tobacco-and-the-environment/
- https://www.who.int/publications/i/item/9789241512497
Deadly Industry: Challenging Big Tobacco is a weekly podcast from the Tobacco Control Research Group at the University of Bath. It is hosted by Louis Laurence, produced by Kate White and edited by Sacha Goodwin. The production manager is Jacqueline Oliver.
To get in touch, e-mail us at [email protected] or find us on X, LinkedIn and Bluesky.
Find more episodes here: https://shows.acast.com/deadly-industry-challenging-big-tobacco.
The views expressed in this episode by the podcast participants (host and guests) are their own and do not reflect the views of the University of Bath or any other affiliate groups.
For information on the Tobacco Control Research Group's funding sources please read the following statement: https://www.bath.ac.uk/corporate-information/tobacco-control-research-group-statement-on-funding-sources/.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/deadly-industry-challenging-big-tobacco-639508/selling-harm-84996827"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to selling harm on goodpods" style="width: 225px" /> </a>
Copy