Data, Intuition, and Product Development

08/24/17 • 19 min

Olof Mathe, the founder of Mixmax, one of the most well-renowned email communication products, shares his thoughts on:

How he and his team discovered product-market fit for Mixmax...
Key metrics for early-stage startups - how they changed everything for Mixmax
What led Mixmax to spread like a wild fire...from 0 to 5000 customers without spending a penny on marketing
How Mixmax discovered its vision and foundational purpose
Attitudinal difference between millennial sales professional and the previous generations

References:

https://mixmax.com/careers

About Olof Mathe:

Founder and CEO of Mixmax
Prior to that, Olof led the team that built Inkling Habitat and Skype.
Olof grew up in Sweden and finished his engineering degree in France.
Fun Fact about Olof: He co-founded an art hackathon where Digital artists and hackers get together in an art space and create full-fledged art exhibit within 24 hours. This hackathon was featured in TechCrunch and FastCompany.

Olof Mathe, the founder of Mixmax, one of the most well-renowned email communication products, shares his thoughts on:

How he and his team discovered product-market fit for Mixmax...
Key metrics for early-stage startups - how they changed everything for Mixmax
What led Mixmax to spread like a wild fire...from 0 to 5000 customers without spending a penny on marketing
How Mixmax discovered its vision and foundational purpose
Attitudinal difference between millennial sales professional and the previous generations

References:

https://mixmax.com/careers

About Olof Mathe:

Founder and CEO of Mixmax
Prior to that, Olof led the team that built Inkling Habitat and Skype.
Olof grew up in Sweden and finished his engineering degree in France.
Fun Fact about Olof: He co-founded an art hackathon where Digital artists and hackers get together in an art space and create full-fledged art exhibit within 24 hours. This hackathon was featured in TechCrunch and FastCompany.

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

High-Quality content should either educate or entertain your audience, or both.
You never really know if it's good until it's published and you get feedback from your audience
Provides a solution
Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

Riddhi Shah:

KC Karnes:

Go Deeper
Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
"Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

Create unique content - informative and interesting.
Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
Consistency
Storytelling
Personalization