Content Creation & Analytics - Part I

07/28/17 • 11 min

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on overcoming their biggest challenges, the hottest tools they’re using right now for content creation, and how they foresee the future of content creation.

In this episode, we hear from In this show, we have

Mina Zivkovic from Canvas
Arielle Shnaidman from Accello
Nigel Stevens from BigCommerce
Chris McCarthy from JetLore, and
Kelly Johnson from Reputation.com

Here are some of their top insights:

Mina Zivkovic - Finding a balance between selling your products AND creating content that brings value to the reader.

Arielle Shnaidman - Figuring out and presenting the pain points, so they pull the strings of your heart, right away. And do it consistently.

Kelly Johnson - Showing ROI from content...We have to be judicious, strategic, and frugal. Being able to show how a blog post or a whitepaper contribute to the bottom line.

Chris McCarthy - Voracious need for content in general. Being able to keep up with the demand for new, unique, informative content is difficult.

Nigel Stevens - Creating content that is actionable, that tells a story and matches user intent.

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on overcoming their biggest challenges, the hottest tools they’re using right now for content creation, and how they foresee the future of content creation.

In this episode, we hear from In this show, we have

Mina Zivkovic from Canvas
Arielle Shnaidman from Accello
Nigel Stevens from BigCommerce
Chris McCarthy from JetLore, and
Kelly Johnson from Reputation.com

Here are some of their top insights:

Mina Zivkovic - Finding a balance between selling your products AND creating content that brings value to the reader.

Arielle Shnaidman - Figuring out and presenting the pain points, so they pull the strings of your heart, right away. And do it consistently.

Kelly Johnson - Showing ROI from content...We have to be judicious, strategic, and frugal. Being able to show how a blog post or a whitepaper contribute to the bottom line.

Chris McCarthy - Voracious need for content in general. Being able to keep up with the demand for new, unique, informative content is difficult.

Nigel Stevens - Creating content that is actionable, that tells a story and matches user intent.

Previous Episode

Real-Time Audience Behavior with AI

In this episode, Kevin Lyons shares his insights on:

Real-Time Audience Composition with AI
Hyper-Personalization - AI Driven Targeting meets AI Driven Content
Communicating the value of machine learning to CMO’s

About Kevin Lyons:

Kevin is a Senior Vice President, Data Science, Digital Technology at Nielsen Marketing Cloud.

A data science and marketing technology thought leader, Kevin helps companies out-think their competitors by using data-driven insights to make better strategic business decisions.

Kevin is responsible for developing and evangelizing product vision as well as executing a variety of initiatives, including customer segmentation & profiling, data-mining and modeling, marketing optimization, predictive analytic platform development, and business intelligence solutions.

Fun Facts about Kevin - Kevin was a Ph.D. candidate in history with a specialization in medieval history. His first job out of school was selling life insurance. He eventually went back to school and got a degree in advanced math, which led him to the path of AI career.

Next Episode

Data Inspired Product/Market Fit

I met up with Sean Sheppard to learn about his growth based product/market fit approach.

My takeaways:

Quickest path to product/market fit
Product Management Special:
1. Skills, attitude, and mindset for achieving a great market fit
2. Product Development Vs. Market Development
3. A clear and actionable pathway to achieve the skills and knowledge needed to win as an early stage founder or a product manager
The new set of hard skills needed to succeed as a startup founder

References:

Market Acceleration Program from GrowthX.

About Sean Sheppard:

Founding Partner at GrowthX - A seed-stage venture capital fund.
Co-founder of GrowthX Academy - A training ground for tech sales, marketing, and design professionals.
Contributor for Huffington Post and mentor to several high-growth start-ups
Named Top 20 Sale Influencers in Silicon Valley