Hightouch: Customer Data Warehouse

11/02/20 • 44 min

Data Archives - Software Engineering Daily

A customer data platform such as Segment allows developers to build analytics and workflows around customer data such as purchases, clicks, and other interactions. These customer data platforms (CDP) are often tightly coupled to an underlying data warehouse technology. Hightouch is a platform that provides an unbundled CDP–a platform that sits on top of your own data warehouse.

Their platform is made up of two components

1. Reverse ETL – Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems

2. Audience builder – Allow less technical users like marketers to build audiences on top of the data warehouse and sync those to downstream marketing & ad platforms.

The Hightouch team joins the show today to talk about what they are building and the CDP ecosystem as a whole.

Sponsorship inquiries: [email protected]

Show Notes

Hightouch

The post Hightouch: Customer Data Warehouse appeared first on Software Engineering Daily.

Their platform is made up of two components

1. Reverse ETL – Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems

2. Audience builder – Allow less technical users like marketers to build audiences on top of the data warehouse and sync those to downstream marketing & ad platforms.

The Hightouch team joins the show today to talk about what they are building and the CDP ecosystem as a whole.

Sponsorship inquiries: [email protected]

Show Notes

Hightouch

The post Hightouch: Customer Data Warehouse appeared first on Software Engineering Daily.

Previous Episode

Fivetran and DBT with George Fraser

Fivetran is a company that builds data integration infrastructure. If your company is performing ELT or ETL jobs to move data from one place to another, Fivetran can help with that movement from source to destination. Once the data is moved into a data warehouse, a tool called DBT (data build tool) can be used to transform the data more effectively. We have done shows previously about Fivetran and DBT. In today’s episode, George Fraser of Fivetran returns to discuss the cross section of these two technologies, and what his company is doing around that integration point.

Sponsorship inquiries: [email protected]

The post Fivetran and DBT with George Fraser appeared first on Software Engineering Daily.

Next Episode

Messaging APIs with John Kim

Sendbird is a company that makes chat, voice, and video APIs for developers. The biggest company in this category is arguably Twilio, but Sendbird works at a higher level of abstraction, with an emphasis on developer experience and visual components. John Kim is the CEO of Sendbird and he joins the show to discuss the engineering and competitive positioning of his company.

Sponsorship inquiries: [email protected]

The post Messaging APIs with John Kim appeared first on Software Engineering Daily.