📲 Lead Generation Strategy Which No One Is Using

05/16/18 • 5 min

Daily Marketing Discovery with Ali Salman

Lead Generation Strategy: Gating Your Pricing

When we suggest placing a pricing page on a client’s site typically we get some version of these responses:

1) “It’s not done in our industry” or service providers don’t do this…

2) “What happens if my competition sees it?”

3) “All our pricing is custom, nothing is standard”

And then simply:

Show notes

Lead Generation Strategy: Gating Your Pricing

When we suggest placing a pricing page on a client’s site typically we get some version of these responses:

1) “It’s not done in our industry” or service providers don’t do this…

2) “What happens if my competition sees it?”

3) “All our pricing is custom, nothing is standard”

And then simply:

Show notes

Previous Episode

🕵️‍♂️ Local SEO Mistakes: Reason You Are Not Ranking in Google & Bing Maps

Reasons You Are Not Ranking In Top 3 On The Maps In Your City

Why you cannot ignore local SEO? Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines

Example:

Average Hot Water Tank Related searches in Edmonton and area ~450 a month.

By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month.

Average hot water tank transaction: ~$1100/client

Show notes

Next Episode

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Focus On?

ast Episode # 200 📲 Lead Generation Strategy Which No One Is Using

Finding where your local service business fits on social media spectrum and spending majority of time on the two or three platforms that will yield the best results is a far more advantageous option than trying to capitalize on all platforms and getting mediocre results.

Follow FSICC Formula:

Focus: Select 1-2 channels max
Swimming & Hunting: Be where your ideal clients are. (Don’t waste your time on the wrong channels)
Income & Beyond: Look at different attributes beyond basic ones like Age & Demographics
Context: Understand how they consume content
Consistency: Don’t show up randomly....Create a proper schedule and be consistent!!